For Bulls fans, game day pride isn’t just about jerseys and caps anymore. Now, that loyalty can be worn all the way to your fingertips. CliqOnU, the California-based premium press-on nail brand, has teamed up with the NBA to launch the NBA Legacy Collection, and the Chicago Bulls design is already turning heads.
The collection celebrates six of the league’s most storied franchises: the Bulls, Los Angeles Lakers, Boston Celtics, Golden State Warriors, Philadelphia 76ers, and New York Knicks. For Chicagoans, the Bulls set blends the team’s iconic red, black, and white with CliqOnU’s sleek, reusable nail designs, perfect whether you’re cheering from the United Center or posting your game day look on Instagram.
“Real fans know there’s no such thing as an off-season,” said Jennifer Humphrey, Founder & CEO of CliqOnU. “Your team isn’t just something you watch—it’s part of who you are. We’re the only brand that makes that identity wearable with sophistication.”
The Bulls set, like all in the NBA Legacy Collection, is crafted with PETA-approved, non-toxic materials, offering durability, comfort, and reusability. Each kit includes 32 nails in 16 sizes, professional-grade glue, and all necessary application tools — a complete, salon-quality experience at home.
Snapping with New Audiences
Basketball’s female and Gen Z fan bases are growing rapidly. As of 2022, women accounted for only 30% of NBA viewers, but that share is shifting steadily according to the Financial Times. Meanwhile, Gen Z interest in women’s sports surged from 41% to 52% in early 2025, and WNBA popularity surpassed NCAA women’s sports, partly fueled by stars like Caitlin Clark.
Gen Z and women also embraced the NBA All-Star Game’s new format. Nearly half (49%) of 18–24-year-olds who watched it reacted positively and are more likely to tune in again, according to Civic Science.
For CliqOnU, tapping into this cultural momentum means these nails aren’t just accessories: they’re part of a broader trend where sports and self-expression intersect, especially for digital-native fans looking to rep their teams in every way, including style.
These nails are more than merch, they’re a statement. And for Chicago fans, it’s one more way to keep that Bulls pride alive long after the final buzzer. Because here, the spirit of ’96 isn’t just in the rafters — it’s right at your fingertips.
The six NBA sets retail for $17.99 each and are available now at CliqOnU.com.
ALSO READ:
Chicago Sky’s brand films are an ode to Chicago
