The Chicago Advertising Federation announced the winners of this year’s American Advertising Awards in a video posted to YouTube yesterday.
Chicago’s largest shops were represented equally in the results, but mcgarrybowen emerged with the highest honors, winning Agency of the Year as well as Best of Show for Oscar Mayer’s For The Love of Hotdogs.
The Chicago Advertising Awards is the first phase of a three-tiered journey that, for the winners, ends at the national American Advertising Awards. It runs concurrently with similar events in cities throughout the country.
The CAF announcement represents the first virtual presentation of the honors.
The winners of the local rounds will advance to a fifteen-district competition, where judges will select the campaigns, commercials, and agencies that will advance to the national stage of the American Advertising Awards.
The national winners of the American Advertising Awards will be announced in Chicago on June 8.
GOLD WINNERS
Cinematography + Local Television Commercial :60 Seconds or More
Ben’s Glasses
Created by Energy BBDO for Pearle Vision
Microsite
Herosmiths
Created by Energy BBDO for Bayer Aspirin
Television Advertising – Regional/National – Single Spot
Cracks
Created by FCB Chicago for Liquid-Plumr
Integrated Advertising Campaign Regional/National – Consumer
For the Love of Hotdogs
Created by mcgarrybowen for Oscar Mayer
Integrated Advertising Campaign Regional/National – Consumer
Grandma Has a Life – Integrated
Created by We Are Unlimited for McDonald’s Corporation
Public Service Online Film, Video & Sound
The Unboxing of Childhood
Created by Weber Shandwick for Save The Children
Search – Online Interactive
Advertising & Promotion Campaign
Created by We Are Unlimited for McDonald’s Corporation
Best of Category Film, Video & Sound and Elements of Advertising
Ben’s Glasses
Created by Energy BBDO for Pearle Vision
Agency of the Year
mcgarrybowen
Best of Show
Oscar Mayer “For The Love of Hotdogs”
Created mcgarrybowen for Oscar Meyer
SILVER WINNERS
Internet Commercial Campaign
Flipping the Script
Created by Burrell for Toyota Motor Sales
Integrated Advertising Campaign Local – Consumer
By Air, By Land or By Sea
Created by Edelman for the U. S. Department of Defense Warrior Games
Specialty Advertising Campaign
Whatever Froots Your Loops
Created by Edelman for Kellogg Company
Film/Video/Sound Branded Content :60 or Less
Time To Shine “Robber” + “Lnch Money”
Created by Energy BBDO for Mars Wrigley Confectionary
Internet Commercial
Ben’s Glasses
Created by Energy BBDO for Pearle Vision
Advertising & Promotion Campaign
Herosmiths
Created by Energy BBDO for Bayer Aspirin
Magazine Advertising Campaign
The Curious Afterlife of a Tin
Created by Energy BBDO for Wm. Wrigley Jr. Company
Internet Commercial
Women Make Us Better
Created by FCB Chicago for The Boeing Company
Advertising Industry Self-Promotion Ambient Media
#BLACKATWORK
Created by Havas Chicago
Social Media, Campaign
Filter Your Feed
Created by mcgarrybowen for The Clorox Company
Social Media, Campaign
Grandma Has a Life – Social Media
Created by We Are Unlimited for McDonald’s Corporation
Regional/National Television Commercial
Grandma Has a Life – Sunday Diner
Created by We Are Unlimited for McDonald’s Corporation
Branded Content & Entertainment Non-Broadcast
Holiday “Fries We Share” – BFF
Created by We Are Unlimited for McDonald’s Corporation
Social Media, Campaign
Holiday “Fries We Share” Social
Created by We Are Unlimited for McDonald’s Corporation
Integrated Advertising Campaign Regional/National – Consumer
Search National-Cross Platform
Created by We Are Unlimited for McDonald’s Corporation
Regional/National Television Commercial Campaign
McCafé – Nothing Before Coffee – Film
Created by We Are Unlimited for McDonald’s Corporation
Internet Commercial + Internet Commercial Campaign + Public Service Campaign + Social Media Campaign
The Unboxing of Childhood
Created by Weber Shandwick for Save the Children
To contact Reel Chicago Editor Daniel Patton, email dan@reelchicago.com.
