Chicago Advertising Awards 2018 winners

"Ben's Glasses" by Energy BBDO for Pearle Vision

“Ben’s Glasses” by Energy BBDO for Pearle Vision

The Chicago Advertising Federation announced the winners of this year’s American Advertising Awards in a video posted to YouTube yesterday.

Chicago’s largest shops were represented equally in the results, but mcgarrybowen emerged with the highest honors, winning Agency of the Year as well as Best of Show for Oscar Mayer’s For The Love of Hotdogs.

 
The Chicago Advertising Awards is the first phase of a three-tiered journey that, for the winners, ends at the national American Advertising Awards. It runs concurrently with similar events in cities throughout the country.

The CAF announcement represents the first virtual presentation of the honors.

The winners of the local rounds will advance to a fifteen-district competition, where judges will select the campaigns, commercials, and agencies that will advance to the national stage of the American Advertising Awards.

The national winners of the American Advertising Awards will be announced in Chicago on June 8.

 
 
 
GOLD WINNERS

Cinematography + Local Television Commercial :60 Seconds or More
Ben’s Glasses

Created by Energy BBDO for Pearle Vision
 

Microsite
Herosmiths

Created by Energy BBDO for Bayer Aspirin
 

Television Advertising – Regional/National – Single Spot
Cracks

Created by FCB Chicago for Liquid-Plumr
 

Integrated Advertising Campaign Regional/National – Consumer
For the Love of Hotdogs

Created by mcgarrybowen for Oscar Mayer
 

Integrated Advertising Campaign Regional/National – Consumer
Grandma Has a Life – Integrated

Created by We Are Unlimited for McDonald’s Corporation
 

Public Service Online Film, Video & Sound
The Unboxing of Childhood

Created by Weber Shandwick for Save The Children
 

Search – Online Interactive
Advertising & Promotion Campaign
Created by We Are Unlimited for McDonald’s Corporation
 

Best of Category Film, Video & Sound and Elements of Advertising
Ben’s Glasses
Created by Energy BBDO for Pearle Vision

 
Agency of the Year
mcgarrybowen

 
Best of Show
Oscar Mayer “For The Love of Hotdogs”
Created mcgarrybowen for Oscar Meyer

 
 
 
SILVER WINNERS

Internet Commercial Campaign
Flipping the Script
Created by Burrell for Toyota Motor Sales

Integrated Advertising Campaign Local – Consumer
By Air, By Land or By Sea
Created by Edelman for the U. S. Department of Defense Warrior Games

Specialty Advertising Campaign
Whatever Froots Your Loops
Created by Edelman for Kellogg Company

Film/Video/Sound Branded Content :60 or Less
Time To Shine “Robber” + “Lnch Money”
Created by Energy BBDO for Mars Wrigley Confectionary

Internet Commercial
Ben’s Glasses
Created by Energy BBDO for Pearle Vision

Advertising & Promotion Campaign
Herosmiths
Created by Energy BBDO for Bayer Aspirin

Magazine Advertising Campaign
The Curious Afterlife of a Tin
Created by Energy BBDO for Wm. Wrigley Jr. Company

Internet Commercial
Women Make Us Better
Created by FCB Chicago for The Boeing Company

Advertising Industry Self-Promotion Ambient Media
#BLACKATWORK
Created by Havas Chicago

Social Media, Campaign
Filter Your Feed
Created by mcgarrybowen for The Clorox Company

Social Media, Campaign
Grandma Has a Life – Social Media
Created by We Are Unlimited for McDonald’s Corporation

Regional/National Television Commercial
Grandma Has a Life – Sunday Diner
Created by We Are Unlimited for McDonald’s Corporation

Branded Content & Entertainment Non-Broadcast
Holiday “Fries We Share” – BFF
Created by We Are Unlimited for McDonald’s Corporation

Social Media, Campaign
Holiday “Fries We Share” Social
Created by We Are Unlimited for McDonald’s Corporation

Integrated Advertising Campaign Regional/National – Consumer
Search National-Cross Platform
Created by We Are Unlimited for McDonald’s Corporation

Regional/National Television Commercial Campaign
McCafé – Nothing Before Coffee – Film
Created by We Are Unlimited for McDonald’s Corporation

Internet Commercial + Internet Commercial Campaign + Public Service Campaign + Social Media Campaign
The Unboxing of Childhood
Created by Weber Shandwick for Save the Children

 
To contact Reel Chicago Editor Daniel Patton, email dan@reelchicago.com.

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