A new Internet campaign for Chicagoland and Northwest Indiana Chevy Dealers to better connect with car buyers was created by online video specialists Big Thinking By The Hour.
In the five, three-to-four minute web-videos, owners of Chevy’s five top-selling cars, many longtime Chevy buyers, are interviewed in various places, talking about their lives and their relationship with their Chevys.
“Once they started talking about their emotional connection with their cars, it was hard to get them to stop,” says Jim Courtright, Big Thinking partner with Mary Beth Wilke.
Special attention was paid at the time they were shot to allow for possible recutting for TV and radio commercials, says Wilke, who co-directed with Courtright. Creative director Mike Waterkotte is a Chevy Dealers specialist, having worked on that account for more than 25 years.
