OKRP, O’Keefe Reinhard & Paul, has been named by Naperville-based, power tool and equipment company tech-driven Chervon as its creative agency of record for North America following a review. The account was most recently at Chicago-based Escape Pod.
The independent, creatively-driven agency will initially focus on creating advertising for Chervon’s award-winning EGO brand, the #1 rated brand in the outdoor power equipment industry.
All EGO POWER+ products feature its proprietary ARC-Lithium™ Battery technology; delivering Power Beyond Belief™ and performance normally associated with conventional gas powered equipment.
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“We continue to bring innovative products to market featuring new to the world technology across our brand portfolio. As we looked towards the future, we desired an advertising partner who understood how to help premium brands growing at a rapid pace, tell their innovation story,” explained Joe Turoff, Chief Marketing Officer for Chervon North America.
He adds, “It was apparent from our first discussion that OKRP really understood the retail marketplace, our consumer and our brand needs. We are excited to be working with them as we look to further build awareness and drive sales for our brands.”
Broadcast for the EGO brand is expected to launch in spring 2020. The agency will also support new product launches and other brands in Chervon’s portfolio including SKIL, SKILSAW and FLEX.
“As an early adopter of the platform and proud owner of three EGO POWER+ tools, I am beyond excited for us to partner with Chervon to build their brand voice and share their high-performance power story with today’s consumers,” said Matt Reinhard, Chief Creative Officer at OKRP.