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Reel Chicago

Category: ADVERTISING

Cat’s Pride & Two by Four make odor… very hard to ignore
  • NEW WORK

Cat’s Pride & Two by Four make odor… very hard to ignore

By Reel Chicago Oct 7, 2025
Oversized cats, oversized laughs. Chicago’s Two by Four teams with Cat’s Pride on “Breathe Easy,” a storytelling-led campaign that literalizes the two worst parts of li...
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Banner Studios and Chicago Bears team up on high-impact content
  • Reel Ad of the Week

Banner Studios and Chicago Bears team up on high-impact content

By Barbara Roche Oct 7, 2025
When the lights come up at Soldier Field this season, fans will be greeted by a bold new visual experience powered by Banner Studios. The Chicago-based production company a...
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KFC introduces the big a** wet nap for its original Honey BBQ
  • NEW WORK

KFC introduces the big a** wet nap for its original Honey BBQ

By Reel Chicago Oct 6, 2025
KFC is in its comeback bag, and Chicago’s Highdive just dropped the sauciest flex yet: Original Honey BBQ is back starting Oct. 6, and the TV spot literally introduces a gian...
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Havas Chicago gives Stanley Steemer its swagger back
  • Reel Ad of the Week

Havas Chicago gives Stanley Steemer its swagger back

By Reel Chicago Oct 2, 2025
Stanley Steemer is done being polite about “clean enough.” The heritage deep-clean brand just teamed with Havas Chicago on a sharp, funny relaunch aimed squarely at younger...
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Campbell’s Chunky, NFL stars crush cravings in new campaign
  • NEW WORK

Campbell’s Chunky, NFL stars crush cravings in new campaign

By Reel Chicago Sep 30, 2025
Campbell’s Chunky is taking direct aim at hunger with a new platform that treats the brand like a craveable meal, not just a soup. The integrated campaign, titled “Crush Yo...
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Metro by T-Mobile turns price cut into streetwear
  • NEW WORK

Metro by T-Mobile turns price cut into streetwear

By Reel Chicago Sep 30, 2025
Metro by T-Mobile wants a ten-dollar monthly discount to feel like culture, not math. The carrier’s new “Price Drop Drop” campaign, created by BarkleyOKRP, takes that sav...
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Tootsie Roll revives “How Many Licks” classic for Gen Z and Alpha
  • NEW WORK

Tootsie Roll revives “How Many Licks” classic for Gen Z and Alpha

By Reel Chicago Sep 26, 2025
The world may still never know. But it doesn’t hurt to ask again. Chicago-based Tootsie Roll Industries is bringing back one of candy’s most enduring mysteries with a remas...
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Charlie Sheen is Wild AF and so is his new non-alcoholic beer
  • NEW WORK

Charlie Sheen is Wild AF and so is his new non-alcoholic beer

By Reel Chicago Sep 26, 2025
Charlie Sheen is drinking beer but still retaining his sobriety. The actor has entered the non-alcoholic beer space with the launch of Wild AF, a brand he created with the Chic...
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Laughlin Constable PR wins trio of Chicago Industry Honors
  • AWARDS

Laughlin Constable PR wins trio of Chicago Industry Honors

By Reel Chicago Sep 25, 2025
Laughlin Constable Public Relations (LCPR), the Chicago- and Milwaukee-based public relations firm, has added three more awards to its growing trophy case. The agency earned tw...
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Smartphone Free Childhood launches PSA from Tessa Films
  • Reel Ad of the Week

Smartphone Free Childhood launches PSA from Tessa Films

By Reel Chicago Sep 23, 2025
Smartphone Free Childhood US (SFCxUS), a growing grassroots movement of parent advocates, has released a new PSA that targets the pressures smartphones and social media place o...
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CineCity Studios up for Chicago Innovation Award. Cast Your Vote
  • AWARDS

CineCity Studios up for Chicago Innovation Award. Cast Your Vote

By Barbara Roche Sep 22, 2025
CineCity Studios has been nominated for the 2025 Chicago Innovation Award. Public voting is now open giving the Chicago creative community a chance to show their support. Cast ...
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Patrick Mahomes and Meghan Trainor team up with State Farm
  • NEW WORK

Patrick Mahomes and Meghan Trainor team up with State Farm

By Reel Chicago Sep 16, 2025
State Farm is back for another season of football, continuing to highlight how having insurance isn’t the same as having State Farm. The campaign makes clear:  in both f...
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Quality Meats proves Graza’s olive oil is good in anything
  • Reel Ad of the Week

Quality Meats proves Graza’s olive oil is good in anything

By Reel Chicago Sep 15, 2025
Chicago’s Quality Meats takes a delightfully weird turn for Graza’s first glass bottles, delivering a surreal OOH debut and a pair of tabletop films that make olive oil fee...
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Luminoso Studios launches in Chicago with bold vision
  • REEL BUSINESS

Luminoso Studios launches in Chicago with bold vision

By Barbara Roche Sep 12, 2025
Chicago’s indie production community continues to grow with the arrival of Luminoso Studios. The new venture from brothers Adrian and Andrew Nuño, AKA The Nuño Twins, i...
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Laughlin Constable named AOR for QuikTrip
  • ACCOUNT WINS

Laughlin Constable named AOR for QuikTrip

By Reel Chicago Sep 11, 2025
Laughlin Constable, the independent, full-service agency announced it has been named the creative and media agency of record for QuikTrip, the Tulsa, OK based, $11+ billion nat...
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Tony Russell wins Emmy for Outstanding Music Direction
  • AWARDS

Tony Russell wins Emmy for Outstanding Music Direction

By Reel Chicago Sep 9, 2025
Chicago Music Director, Tony Russell has been honored with an Emmy Award for Outstanding Music Direction for his leadership on this year’s Super Bowl Halftime Show, recognizi...
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2025 NBCUniversal Local Impact Grants winners announced
  • REEL BUSINESS

2025 NBCUniversal Local Impact Grants winners announced

By Reel Chicago Sep 5, 2025
NBC 5 Chicago, Telemundo Chicago and Comcast NBCUniversal announced $227,272 has been awarded to eight local nonprofit organizations through the 2025 NBCUniversal Local I...
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Studio Jijiji and Val Gobos team up to redefine audio advertising
  • REEL BUSINESS

Studio Jijiji and Val Gobos team up to redefine audio advertising

By Barbara Roche Sep 5, 2025
The next chapter in immersive sound is being written in Chicago. Award-winning audio storytelling studio Studio Jijiji has partnered with Val Gobos, head of Gobos Film & En...
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DenTek, FCB turn Fantasy Football into punishments PSA
  • NEW WORK

DenTek, FCB turn Fantasy Football into punishments PSA

By Reel Chicago Sep 5, 2025
DenTek is tackling the teeth-grinding stress of fantasy football with Fantasy Guards, a cheeky new campaign led by FCB Chicago that turns league losses into legendary moments, ...
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Old National Bank congratulates Taylor Swift & Travis Kelce
  • NEW WORK

Old National Bank congratulates Taylor Swift & Travis Kelce

By Reel Chicago Aug 28, 2025
Chicago commuters got a little extra sparkle on their drive today when Old National Bank’s iconic Kennedy Expressway billboard lit up with a cheeky nod to Taylor Swift and Tr...
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