Carpe Diem produces major Gatorade spot with Yao Ming in Chicago to air in China

Carpe Diem’s Ken Flisak was at Cinegear trade show in L.A. when he got the call late Thursday night from DDB/Shanghai to produce a Gatorade spot to be shot six days later.

The commercial’s star was the Houston Rockets’ Yao Ming, all 7’6, 335 lbs. of him (his shoe size is 18.5, and his jersey is a size 4X), who was available for only that one day.

Moviola of Shanghai was the production company and David Tzu, a company principal directed.

While Flask’s business kept him in L.A. until Sunday, Carpe Diem’s production manager Bert Flisak and location scout Mira Wolf swung into action as whirlwind-fast as any on a basketball court.