Three new spots
feature real families,
real couples, and real
friends doing exactly
what the card rewards:
having fun and
making memories
I feel like Doc Brown just threw me into his DeLorean and took me back in time. My time.
DDB Chicago, never afraid to go old school in their music choices, takes viewers on an 80’s trip for Capital One’s brand new integrated campaign that debuted during the 2018 Emmy Awards and asked audiences to “Go Out. Cash In.”
The three new spots were created in order to support the McLean, Virginia-based company’s revamped Savor Card. The card now offers customers 4% cash back on dining and entertainment. Not at a bad deal at all.
Directed by MJZ’s duo Hoffman / Metoyer the spots feature real families, real couples, and real friends doing exactly what the card rewards: having fun and making memories.
The campaign positions the Savor card as a seamless and rewarding part of the experiences its customers seek. Set to music by Prince, Michael Jackson, and Whitney Houston, it transforms the act of paying into the joy of a night out with friends and family.
The first spot, The Kids are Alright (no idea why they didn’t go for the Who), captures imperfect moments punctuated by Savor, which adds to the experience, while Prince’s Let’s Go Crazy complements the action.
THE KIDS ARE ALRIGHT BY DDB FOR CAPITAL ONE
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The Crew moves along to Michael Jackson’s Don’t Stop til You Get Enough. Along the way, the creative again shows authentic groups of people exchanging the looks, laughs and knowing nods that only true friends and family can — all while using the Savor card to be rewarded.
THE CREW BY DDB FOR CAPITAL ONE
And finally there is You and Me, supported by Whitney Houston’s I Wanna Dance With Somebody, showcasing real friends and families enjoying the night.
YOU AND ME BY DDB FOR CAPITAL ONE
According to an agency spokeswoman, this is Capital One’s most integrated campaign to date. New print, digital, social media and radio will also run alongside video.
Source: DDB Chicago
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.
