Canada’s Cossette is regional McDonald’s new agency

Cossette of Quebec City, Canada is the new agency for McDonald’s Owner/Operators of Chicagoland and Northwest Indiana (MOCNI), replacing Leo Burnett after three decades of advertising for McDonald’s 500 area restaurants.

Cossette has been McDonald’s lead creative agency in Canada for 37 years, handling national brand and regional owner/operator business across Canada in both English and French speaking markets. McDonald’s is Cossette’s first assignment in a US market.

“We’re thrilled to welcome Cossette and their fresh creative ideas to MOCNI,” said Ed Schmitt Jr., MOCNI Co-op president, in a statement. “They have a clear passion for our business and a proven track record with our counterparts in Canada.”

When Cossette opens a Chicago office to service its new business, it will be the first Canadian agency to ever have had a branch operation in Chicago and Chicago will be its first US office.

The office will be headed by Alyssa Huggins, who had worked on McDonald’s Canadian business in Toronto.  The local office will have a staff of about 20, a blend of Cossette’s Canadian team members and local talent, according to executives.

“We’re extremely excited about working with McDonald’s owner/operators in the company’s hometown market,” said Cossette CEO/president Brett Marchand in a statement.

“We started our partnership with one Canadian owner/operator 37 years ago in Quebec City and this opportunity is another proud moment in our continued evolution with McDonald’s.”

The shift from Leo Burnett followed a multinational strategic and creative agency review, Cossette said.

DDB Chicago is the lead agency for US McDonald’s business.