FCB Chicago is at the helm of Burt’s Bees’ newest campaign, introducing the brand’s fresh platform, “A Touch of Wonder.” This campaign takes natural skincare lovers on a wanderlust-inspired journey through the senses, promising an elevated skincare experience infused with nature’s finest ingredients.
As a pioneer in the natural skincare industry, Burt’s Bees continues to set trends—this time by turning the ordinary into extraordinary. With “A Touch of Wonder,” the brand invites consumers to rethink their skincare routines by focusing on the sensory experience and emotional connection to their products.
The campaign is designed to transform everyday self-care into delightful rituals, infusing a sense of nature’s magic into each product use. Whether through the feeling of smooth balms or the gentle scent of natural ingredients, Burt’s Bees aims to create an immersive skincare routine that captivates the senses. Watch below:
Set to roll out with 30-second and 15-second spots, the campaign will be featured across various platforms, including CTV, OLV, digital channels, social platforms, and streaming audio, seamlessly blending Burt’s Bees’ message into everyday life.
BRAND- Burt’s Bees
- Studio Manager: Lauren Miller
- Brand Manager: Lauren Aplin
AGENCY – FCB Chicago:
- Creative Directors: Carter Boyd, Rose Shuchat, Stacy Randolph
- Art Director: Abby Rogers
- Copywriter: Jake Dunnington
- Producer: Natalie Turner
- Directors: Josh Lenze, Michelle Chen
- Account Supervisor: Sienna Cruz
- Strategy Directors: Josh Drueck, Cassandra Smith, Shannon Cannon
- Design Directors: Michele Morales, Ian O’Saben
- Project Manager: Jacqueline Beck
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