Burnett winner of two AICP Next Awards, here Nov. 3

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The AICP Next Awards, an extension of the AICP Show that traditionally climaxes a year of special events in Chicago, screens Nov. 3 at the AMC 600 N. Michigan Ave. theatre.

Optimus executive producer and freelance spot producer Marsie Wallach are producing the Chicago Next Awards that honor winners of “the most innovative work in alternative media projects,” says AICP/Midwest president Mark Androw of STORY.

This year’s 90-minute Awards reel contains 28 international entries honoring the best in 11 categories of integrated campaigns, social, mobile, website and virtual reality work.

The two local honorees were both Leo Burnett entries: “Art Institute Van Gogh Van Gogh BnB” and “Music vs. Gun Violence,” in partnership with rapper Common, in the respective categories of Experiential and Cause Marketing.

Burnett’s creative teams on the two projects will participate in a post-screening panel moderated by Matt Miller, AICP’s New York-based president/CEO.

Panelists are Burnett’s creative teams ACDs John Regan and Tor Lemhag and senior producer Glennon Shaffner discussing the “Van Gogh” piece. Speaking for “Music vs. Gun Violence” as music director Chris Clark, ACD Rene Delgado and EP Juan Woodbury.

Tickets are $30 and may be purchased here. Happy Hour is 6-7 p.m.; screening starts at 7 p.m.

This year’s Most Next honor went to The New York Times virtual reality piece “The Displaced,” produced by VRSE.works, that gives users a birds-eye view of what is like to be a refugee of a war-torn country.

Fallon Worldwide CEO Jeff Kling served as Judging Chair of the 2016 AICP Next Awards. No Chicagoans were on the judging committee.

AICP Next Awards are celebrating its 10th anniversary this year, having started as one of the categories of the AICP Show. It was created to honor the creative work for clients who find ways to alternatively reach consumers other than traditional advertising.

The national AICP Show will be held Nov. 17 at the Chicago Cultural Center.

See this year’s winners here.

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