Bulls’ new seasons starts with three doc-style spots

Derrick Rose in a new Bulls spot

Three new spots that herald the opening of the Chicago Bulls 2014-2015 season are part of the team’s “Chicago Basketball is Home” campaign, now in its third successful year.

The campaign was produced by BullsTV, the Bulls organization’s in-house production arm at the United Center.  The 30-second spots feature players Derrick Rose, Joakim Noah and Taj Gibson as they drive home from a game in their respective cars and reflect on how the city and fans help inspire them to compete.

Shot documentary style throughout the city, EP was Brad Siegel who leads the BullTV crew of director Josh Kahn, DP Chris Ramirez and editor Katian Sandoval, with DP Lawrence Daufenbach also shooting. Optimus provided the postproduction, Jeff Greco, colorist.  Score by David Singer.

The campaign is now airing on WGN and CSN and radio versions are running on ESPN.

“We are also utilizing them as part of our in-game entertainment,” says Beth Esler, Bulls manager of corporate communications. “They are also accessible to our fans at on Bulls.com, YouTube and the Bulls’ mobile app.”

Prior to each regular season, Esler notes, “BullsTV hosts a pre-game show with Chuck Swirsky and Bill Wennington that airs on Bulls.com. BullsTV has also produced several video features displayed on its website.

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