Bridges Media starts new digital video content firm

The Cavalry is ready to charge into action as Bridges Media’s entry into interactive video for the web, live events at venues incorporating multiscreen displays, touch screen navigation, video displays and mobile applications.

“We’re definitely a contender in the growing digital space,” says Bridges’ managing partner Christopher Dilillo who is The Cavalry’s captain, along with partner/chief creative officer Christian Robins and executive producer Carrie Holecek, who most recently spent four years as The Whitehouse’s EP.

The name came from Bridges’ CEO John Polk.  “I felt The Cavalry suggests toughness and mobility, and it’s a troop that helps people succeed, which characterizes our team,” he says.

To celebrate The Cavalry’s launch, Bridges Media is going all out in hosting a St. Patrick’s Day party at its West Loop offices on March 15.  (To attend  party, RSVP by email at bridgesmedia.tv.)

About four months ago, Polk and his partners decided to start a separate entity to focus on video for new digital media applications.

At that time they were gearing up for content production for two massive video displays at the Mobile World Congress currently taking place in Barcelona, Spain for a client of the Fleischman-Hilliard public relations firm.

One display was a video wall positioned as an element of the expo’s environment, says Robins.  “To accomplish this, we built a wall of 27 50-inch displays that were built three high and nine wide and mounted on a wall to connect with visitors in the welcoming area of the pavilion.

Carrie Holecek, Christopher Dilillo, Christian Robins

 

 

 “We created the content and developed the user experience and partnered with the tech company that provided the display and on-site installation.”

The sister project was to create content for a 50-inch Touchscreen monitor, located in a glassed off Customer Experience Center, where visitors could touch to navigate to parts of the exhibit that were relevant to their interests, Dilillo notes. 

“We created the content and developed the user experience and partnered with the tech company that provided the display and on-site instillation.”

Bridges and The Cavalry seeking talent

The Cavalry is currently occupying 2,000 sq. ft. in Bridges Media’s 8,000-sq. ft. third floor loft at 100 W. Kinzie and employs 12.

Thanks to the influx of new business, “Both companies are now aggressively seeking designers, animators, developers, and producers,” Polk says. Resumes may be sent to Carrie@cavalry-post.com.

In the past six months, Bridges Media’s client roster has included Aon, Gatorade, AT&T, Jenn-Air appliances, Jergens skin car, Whirlpool, Abbott Labs, and Manchester United soccer team.

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