The award was presented at the B2 International Awards ceremony in Chicago during the ANA’s annual conference on June 7. It marks the fourth time in the past five years that the global creative B2B powerhouse has received this honor.
The night was capped off with gyro Global CEO/CCO Christoph Becker being inducted into the ANA B2B Marketing Hall of Fame.
Becker told Reel Chicago, “Being named Global B2B Agency of the Year by the ANA is a powerful reminder of the bravery and inspiration of our client partners and talent who continue to push the boundaries in B2B. This is further proof of the impact of humanly relevant ideas.”
gyro is one of the most awarded agencies in the world for creative excellence. It received a total of 11 B2 Awards across multiple categories comprising Integrated Marketing, Print, Demand Generation, Augmented Reality and more. Honors included:
• Large Agency of the Year (revenue of $25 million or more)
• ANA B2B Hall of Fame recipient: gyro Global ceo+cco Christoph Becker
• Top awards for gyro clients: Grant Thornton and Hiscox for Corporate Marketer of the Year (Large $1 Billion and Over and Small Under $1 Billion, respectively)
• 11 first place awards for clients including ADP, John Deere, Neste, Make-A-Wish Foundation, USG, Grant Thornton and Hiscox
Bill Tucker, Group EVP of the ANA, said: “For the first time, the ANA convened a grand jury of top corporate B2B marketers and leading creatives to judge the ANA’s prestigious 2018 B2 Awards. They selected gyro as the Large Agency of the Year based upon the agency’s global growth, capabilities, innovation, creative excellence and ability to drive business results for their clients.”
He added, “We are delighted for gyro and for their clients, Hiscox and Grant Thornton, who were also honored as corporate marketers of the year. These honors are a testament to their success and their passion for driving the B2B category forward. We look forward to all of the great things to come from gyro and all of our esteemed winners.”
Contact Colin Costello at firstname.lastname@example.org or follow him on Twitter @colincostello10.