Non-profit
Vitalant
teams up with
We Are Unlimited
to help increase
Chicago’s blood supply
Looks like We Are Unlimited will be doing just fine with a little less McDonald’s time on their hands.
This past Monday, the agency launched an inventive new blood drive campaign with non-profit, Vitalant (formerly LifeSource), an organization that collects blood from volunteer donors and provides blood, blood products and services to nearly 700 hospitals in 22 states across the United States.
And it’s our “Reel Ad of the Week.”
According to a statement from a We Are Unlimited spokesperson, Chicago currently has a critically low blood supply and urgently needs donors.
Read this sobering fact – the city only has a one- to one-and-a-half-day supply of blood on hand, which is 50% lower than usual. And that could cause delays with surgeries, cancer treatments, and severely impact emergency response in the event of traumas. The campaign also has an intriguing Instagram account that can be seen below:
How do you bring attention to this? Well, by turning the CTA’s Red Line into the “Blood Line.” The exterior of two CTA Red Line trains will be wrapped with Blood Line imagery, as well as the full interior.
Chicagoans will have the opportunity to donate blood along the Blood Line on designated dates on Vitalant’s bloodmobile or at their donation centers. The first Blood Line blood drive is taking place steps away from the CTA Red Line station at the Harrison station on Friday, January 18th from 2pm-7pm
Additional locations to donate blood along the Blood Line to come in the coming weeks.
In addition to the wrapped train cars, the campaign consists of elements such as in-station posters, digital platform media, digital street-level media, and a social media push. The initiative, which was reportedly created by summer interns given a pro-bono assignment, will run for four weeks.
Credits
CLIENT: Vitalant
AD AGENCY: We Are Unlimited
COPYWRITER: Michael Webber
PRODUCER: Jessica Sokolowski
EXECUTIVE CREATIVE DIRECTOR: A. Chris Moreira, Mark Schöller
CHIEF CREATIVE OFFICER: DDB North America: Ari Weiss | We Are Unlimited: Toygar Bazarkaya
CREATIVE DIRECTOR: Jimmy Dietzen, Josh Mizrachi
ACCOUNT EXECUTIVE: Marissa Meliker
CHIEF PRODUCTION OFFICER: Sumer Friedrichs
ASSISTANT ACCOUNT EXECUTIVE: Daniel Rodriguez
HEAD OF ACCOUNT MANAGEMENT: Melanie Behling
DIRECTOR OF COMMUNICATIONS: Christie Griesmaier (Associate Director of Agency Communications)
ASSOCIATE CREATIVE DIRECTOR: David Stevanov, Augustus Sung
VIDEOGRAPHER: Nick Maher (and Editor)
PROJECT MANAGER: Lauren Lumsden
INTERN: Creative Art Director Intern: Emmanuel Porquin | Creative Copywriter Intern: Katie Shanahan | Account
Management Intern: Hannah Lynch | Strategy Intern: Hieu Nguyen
LINE PRODUCER: Rachel Lee
SENIOR PRODUCER: Ross Greenblat
DESIGNER: Patrick Lyne
CEO: Mark Mulhern
SENIOR ACCOUNT DIRECTOR: Mary Ashley Chenoweth
MEDIA AGENCY: OMD CHICAGO, Intersection Media
ACCOUNT MANAGER: Kristin Poe, Milena Nowowiejska
MANAGING DIRECTOR: Mike Solomon
Source: We Are Unlimited
