Unltd helps CTA turn the red line into the ‘Blood Line’

3+
Chicago-Blood-Line

Non-profit
Vitalant
teams up with
We Are Unlimited
to help increase
Chicago’s blood supply

Looks like We Are Unlimited will be doing just fine with a little less McDonald’s time on their hands.

This past Monday, the agency launched an inventive new blood drive campaign with non-profit, Vitalant (formerly LifeSource), an organization that collects blood from volunteer donors and provides blood, blood products and services to nearly 700 hospitals in 22 states across the United States.

And it’s our “Reel Ad of the Week.”

According to a statement from a We Are Unlimited spokesperson, Chicago currently has a critically low blood supply and urgently needs donors.

Read this sobering fact – the city only has a one- to one-and-a-half-day supply of blood on hand, which is 50% lower than usual. And that could cause delays with surgeries, cancer treatments, and severely impact emergency response in the event of traumas. The campaign also has an intriguing Instagram account that can be seen below:

How do you bring attention to this? Well, by turning the CTA’s Red Line into the “Blood Line.” The exterior of two CTA Red Line trains will be wrapped with Blood Line imagery, as well as the full interior.


Screen Shot 2019-01-15 at 6.56.35 PM

 

Chicago-bloodline

Chicagoans will have the opportunity to donate blood along the Blood Line on designated dates on Vitalant’s bloodmobile or at their donation centers. The first Blood Line blood drive is taking place steps away from the CTA Red Line station at the Harrison station on Friday, January 18th from 2pm-7pm

Additional locations to donate blood along the Blood Line to come in the coming weeks.

In addition to the wrapped train cars, the campaign consists of elements such as in-station posters, digital platform media, digital street-level media, and a social media push. The initiative, which was reportedly created by summer interns given a pro-bono assignment, will run for four weeks.

 
Credits
CLIENT: Vitalant

AD AGENCY: We Are Unlimited
   COPYWRITER: Michael Webber
   PRODUCER: Jessica Sokolowski
   EXECUTIVE CREATIVE DIRECTOR: A. Chris Moreira, Mark Schöller
   CHIEF CREATIVE OFFICER: DDB North America: Ari Weiss | We Are Unlimited: Toygar Bazarkaya
   CREATIVE DIRECTOR: Jimmy Dietzen, Josh Mizrachi
   ACCOUNT EXECUTIVE: Marissa Meliker
   CHIEF PRODUCTION OFFICER: Sumer Friedrichs
   ASSISTANT ACCOUNT EXECUTIVE: Daniel Rodriguez
   HEAD OF ACCOUNT MANAGEMENT: Melanie Behling
   DIRECTOR OF COMMUNICATIONS: Christie Griesmaier (Associate Director of Agency Communications)
   ASSOCIATE CREATIVE DIRECTOR: David Stevanov, Augustus Sung
   VIDEOGRAPHER: Nick Maher (and Editor)
   PROJECT MANAGER: Lauren Lumsden
   INTERN: Creative Art Director Intern: Emmanuel Porquin | Creative Copywriter Intern: Katie Shanahan | Account
   Management Intern: Hannah Lynch | Strategy Intern: Hieu Nguyen
   LINE PRODUCER: Rachel Lee
   SENIOR PRODUCER: Ross Greenblat
   DESIGNER: Patrick Lyne
   CEO: Mark Mulhern
   SENIOR ACCOUNT DIRECTOR: Mary Ashley Chenoweth

MEDIA AGENCY: OMD CHICAGO, Intersection Media
   ACCOUNT MANAGER: Kristin Poe, Milena Nowowiejska
   MANAGING DIRECTOR: Mike Solomon

Source: We Are Unlimited

3+
BackTalk