McD’s star-studded “Black & Positively Golden” launch

McDonald’s USA announced the launch of Black & Positively Golden, a new campaign movement designed to uplift communities and inspire excellence, during a star-studded event at the YWCA Greater Los Angeles on Friday, March 29,.

Black & Positively Golden highlights all things positive in the culture and focuses on stories of truth, power and pride, while celebrating Black excellence through education, empowerment and entrepreneurship.

The campaign officially kicked off in Los Angeles’ historic Leimert Park neighborhood with Black & Positively Golden Day, an interactive, community event designed to shine a light on African-American culture and demonstrate the power of words to inspire Black excellence.

Actress/comedienne Yvonne Orji made an appearance, engaged with loyal fans and joined in all the excitement.

Multi-platinum recording artist Normani gave a special performance for the crowd.

Music artist Moses Stone performed the Black & Positively Golden anthem that underscores the campaign’s television spot, which debuts nationally during the 50th NAACP Image Awards.

DJ Damage kept the energy live with hot mixes and cool beats. McDonald’s mobile restaurant, the McRig, served up World Famous Fries, classic Chicken McNuggets and more for all attendees to enjoy!

One of the greatest highlights of the night was the co-creation of a transformative empowerment mural led by LA-based artist Enkone. Stars and community attendees alike left their mark on the one-of-a-kind artwork, as they added their own words of affirmation to the wall.

About McDonald’s
McDonald’s serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.

 
Pictured in photo above, (L-R): Gia Peppers, Lizette Williams, Terrence Burrell, Nicole Enearu, Marvin Owens, Wendy Lewis, and Faye Washington onstage at the Black & Positively Golden event. A campaign that celebrates a new movement to uplift communities & inspire excellence through education, empowerment, entrepreneurship. March 29, 2019 in Los Angeles, California. (Photo by Bennett Raglin/Getty Images for McDonald’s)

 
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.