Bienvenido, Carlos Murad, Lapiz’ new CD from Sao Paul

Lapiz CD Carlos Murad

LAPIZ’ NEW CREATIVE DIRECTOR is Brazilian Carlos Murad, moving to the Chicago headquarters of Leo Burnett’s Hispanic division, to lead brands Purina Latin America, Kellogg’s, Mexico Tourism Board and Nintendo, among others, after five years at WMcCann, Sao Paulo.

This is a return to Leo Burnett for Murad, who started his career in 1999 as an art director with Burnett Sao Paulo. He also worked at Burnett’s Lisbon and Columbia offices and for FCB and Lowe in Sao Paulo.

At Lapiz Chicago headquarters, he will report to SVP/ECD Fabio Seidl, with whom he previously worked in Sao Paulo.

“It’s great to be back with the network and working with such a talented international team,” says Murad. “I’m looking forward to working with Fabio again and building upon the agency’s creative excellence.”

ONE AT OPTIMUS’ hiring of Chicago-based director Duncan Wolfe with a background in film, photography and politics, pushes its directorial roster to eight – four Chicago-based and four bicoastal.

Before signing with ONE, Wolfe freelanced on projects for Lincoln cars, World Cup 2014 and the Collective Quarterly, which chose his short, “Absaroka,” as a Vimeo staff pick.

Re his political background:  Wolfe had been a deputy digital director on the Obama 2012 presidential campaign following a stint at the White House, where he worked with the first official White House videographer and the photo office.    

LA-BASED PRODUCTION COMPANY Believe starts off its new relationship with Midwest sales rep Nathan Skillicorn of Heart, Brains & Nerve with spot assignments for directors Daniel Skoglund and Jeff Darling.  They are part of Believe’s 24-director roster, with another five in its Dapper comedy division. 

TOP COLORIST BOB SLIGA and agency expert Fred Pfeifer are the speakers at the Feb. 25 meeting of CHICPUG’s (Chicago Creative Pro Users Group).

Sliga will speak about the DaVinci Resolve, including where to begin with a Resolve project and how to edit in the grading program.  Pfeifer, CHICPUG past president, will tell which trade shows this year are can’t miss and share his experiences at some of the best.

At Future Media Concepts Chicago, 200 S. Michigan, suite 910, 6:15-9 p.m. Free to members; $10 non members.   

DON’T BE SHY.  We welcome your news. New business, new hires, new space, new gear, etc. etc. Send to ruth@reelchicago. or give me a call at 312/274-9980.

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