Relationship
kicks off with
video about
plant-based
protein diets
starring “ambassador”
Kyrie Irving
Beyond Meat, the world’s leading plant-based meat company, has engaged Stun, an award-winning agency and content studio as its Branding and Media partner.
The announcement was made today by Stun Principals & Co-Founders Mark Feldstein and Brad Roth, who is a native of Chicago’s North Shore. The statement was timed to correspond with the launch of Beyond Meat’s new Go Beyond campaign.
Offering a Digital 360 approach, Stun is driving the strategy and execution behind the Go Beyond campaign, as well as redesigning a new logo system and website for the brand.
The new campaign will feature professional athletes ambassadors within a series of digital videos showcasing how a plant-based protein diet has helped them excel in their individual careers. It kicked off yesterday with a brand video directed by Ron Yassen from Roadside Entertainment and starring NBA star Kyrie Irving of the Boston Celtics.
KYRIE IRVING – BEYOND AMBASSADOR
“We are ‘Beyond’ excited to be working closely with the Beyond Meat team,” says Feldstein and Roth. “The brand is such a great fit for Stun’s culture and collaborative approach to developing creative that activates consumers.”
Stun Chief Creative Officer Michael Vamosy adds, “Sharing the stories of how these elite athletes achieve success at the highest-level is truly inspiring and will encourage people to think about their diet and eat healthier. It’s a pretty cool mission and its our job to make sure when consumers see the Beyond caped steer logo that it stands for something more than just great taste.”
Early this year, Beyond Meat announced a partnership with one of the country’s largest QSR chains, Carl’s Jr., to launch the Beyond Famous Star burger. The historic first marries Beyond Meat’s 100% plant-based Beyond Burger patty with the restaurant chain’s fan-favorite “Famous Star” burger.
In September 2018, Beyond Meat announced a partnership with Del Taco, making Del Taco the first Mexican fast-food restaurant in the United States to serve plant-based meat.
About Beyond Meat
Based in Los Angeles, California, Beyond Meat was founded in 2009 with a mission of building meat directly from plants to positively benefit human health, climate change, natural resource conservation, and animal welfare.| Championing these values are Beyond Meat’s roster of investors and ambassadors, including Kyrie Irving, Leonardo DiCaprio, Snoop Dogg, Jessica Chastain, Shaun White, Chris Paul, Victor Oladipo, Lindsey Vonn, DeAndre Hopkins, DeAndre Jordan, Harrison Barnes, Liza Koshy, Thomas Middleditch, Tony Gonzales, Candice Bergen, Jack & Suzy Welch, and many more. | Spanning frozen and fresh, Beyond Meat’s portfolio of plant-based proteins are sold at more than 32,000 retail and food service outlets nationwide.
About STUN
Founded in Hollywood in 2000 by Brad Roth and Mark Feldstein, Stun is a content studio and commercial production company, known for its award-winning creative campaigns, and storytelling across all platforms. | Stun clients include a mix of the biggest entertainment and consumer brands like TBS, Universal Music Group, HBO, TNT, FX, Bravo, ABC, Hulu, Warner Bros, Netflix, NFL Network, Food Network, Mountain Dew, Princess Cruises, Mattel, and Dreamscape VR. | For the past 18 years, Stun has been recognized throughout the entertainment and advertising industries for its smart, funny and celebrity-driven work. The company has produced successful and popular promotional campaigns featuring such celebrities as Kristen Bell, Andy Samberg, Snoop Dogg, Conan O’Brien, Magic Johnson, and Dwayne “The Rock” Johnson. Stun has Emmys, Clios, Cannes Lions, and Webby Awards to its credit.
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.
