Fantasy, comedy
and horror
collide at the
‘House of Beetle’
in the South Loop
during this year’s
Halloween season
Indie marketing professionals from Chicago and Houston have teamed up to launch House of Beetle, a Halloween pop-up bar inspired by the critically acclaimed Tim Burton film, Beetlejuice.
Described as “a creative playhouse paying homage to one of the greatest movies of the ’80s,” the immersive experience will include scavenger hunts, themed cocktails, cosplay, live entertainment, and interactive spaces. It will be open for three weeks beginning October 17 at The Bassline, 2239 S Michigan Ave.
According to the co-creators, the sensationally tricked-out venue will challenge awareness, stimulate the senses, and merge the old and the new.
“As experiential marketers, we wanted to bring an event to our hometown that induced nostalgia but also supported Chicago as one of the best cities in America for culture and hospitality,” says House of Beetle co-creator Asha Holloway.
“House of Beetle is a love child of fantastical and culture,” says co-creator ZhaZha Casanova. “We’re excited to bring another new and innovative event to Chicago.”
TIM BURTON
BEETLEJUICE CLIP | WE’RE SIMPATICO
TICKETS, ETC.
House of Beetle will be open from October 17 through November 1. Early bird tickets are available for purchase on the website for $25.00. General admission tickets will be available beginning October 1 for $35.00. Ticket-holders must be 21 years old or older to enter the experience. For tickets, hours of operation, and other information, click on this.
ABOUT ASHA HOLLOWAY
Originally from Chicago, Asha Holloway is an experiential marketer based in Houston who specializes in creating brand and consumer activations. With her dynamic skillset and expertise, Holloway highlights iconic, nostaligic and childhood moments for all generations. Under her company The Pop Up Connoisseurs, the entrepreneur is known for bringing Houston’s first Willy Wonka inspired pop up bar to the market. To learn more about Asha Holloway, check out her feature in Voyage Houston Magazine.
ABOUT ZHAZHA CASANOVA
Zhazha Casanova is a Chicago-based serial entrepreneur. As the owner of Studio G Chicago, Chicago’s first women-based business lounge and event venue and founder of Cr8tive Rebels, a full-service creative agency, the innovative producer has helped over 100 small business professionals start, build and maintain their businesses. She is known for her design and event production work in the urban culture market including Culture Queens annual dinner series and the Universal Hip Hop Museum. Her contributions have been written about in Rolling Out, Source Magazine and CBS Chicago.
Send your Halloween updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.
