Beast changes: New post for Fash; Woods new producer

Changes at Beast editorial, Company 3 and Method Studios: Producer Kendall Fash was given a major promotion to director of marketing for Beast’s seven editorial offices and Joanna Woods was hired as her replacement. 

“Both Joanna and Kendall are very talented, driven and passionate about what they do,” says Peter Hullinger, who was recently elevated from Beast EP to managing director, Deluxe Creative Services Chicago.

A Kentucky native who’s lived in Chicago for eight years, Woods will oversee projects for the three Deluxe-owned companies that are officed in the Tribune Tower.

She is an accomplished audio producer, who moved over from Music Dealers and previously had worked for Another Country and Chicago Recording Company on brands including Allstate, Wal-Mart, Coors Light, Sprint, KFC, and others.

Director of marketing Kendall FashNew producer Joanna WoodsKnown for her positive energy, Fash, who attended Columbia College and DePaul, began her career at Beast in 2010. She has worked with leading brands including Nike, McDonald’s, Michelob Ultra, Yelp and more, for major agencies locally and nationwide.

Fash says she is looking forward to the next chapter in her career “where I will continue to grow and advance the Beast brand, of which I’m proud to be a part and represent.”

Based in the Chicago office, Fash will work closely with Beast president, Valerie Petrusson, a 10-year Beast veteran, in the LA offices.   

Beast offices are located in Los Angeles, New York, Austin, Detroit, Atlanta, San Francisco and Chicago.   

Woods is reachable at; Fash,; phone for both is 312/573-2400.