Home Instead
Senior Care
debuts touching
new campaign
advocating
for seniors
to live at home
The first work from Home Instead Senior Care and creative partner Energy BBDO is a tender new campaign targeted at Americans 65 and older who still want to live at home.
It’s also the Reel Ad of the Week.
As a pioneer in the home care industry, Home Instead Senior Care takes a fresh approach to helping seniors understand that their wish to stay in their home can become a reality. The brand launched the Home Stories creative platform to connect with seniors and validate their preference to live at home.
The campaign launches with a short film depicting a discussion between a daughter and son and their aging father about his care options. Through the introduction of the Home Instead Senior Care CAREGiver directed by Norman Bates of B-Reel Films, we witness the quality of life and experiences the senior can continue to have in his home.
CAREGIVER BY ENERGY BBDO FOR HOME INSTEAD SENIOR CARE
According to the U.S. Census Bureau and National Conference of State Legislatures and AARP Public Policy Institute, 56 million Americans will be 65 and older and nine out of ten Americans 65 and older want to continue living at home.
In a time when America’s population is aging rapidly, awareness of in-home care services becomes increasingly relevant.
Home defines who you are — it is where people spend some of the best moments of their lives, making memories with loved ones over time. It’s no wonder that many seniors can’t imagine ever moving out of their homes.
In addition to online video, the campaign includes TV, social, radio and print which will run throughout the US and Canada, as well as select global markets.
Credits
Client – Home Instead Senior Care
Global Chief Brand Officer: Jessie Brumbach
Director of Advertising & Marketing Research: Katie Cox
Director of Marketing & Public Relations: Erin Albers
Video Creative Manager: Andrew Nelson
Creative Manager: Rachel Lambert
Marketing Coordinator: Jeni Enzolera
Agency: Energy BBDO
Chief Creative Officer: Andrés Ordóñez
Executive Creative Director: Ioana Filip
Creative Director: Phil Jungmann
Art Director: Elaine Kalvelage
Copywriter: Andrew Ciaccio
Head of Production: John Pratt
Producer: Maddie Gorman
Senior Post Producer: Jenny McDonald
Post Producer: Samantha Vaupel
Director of Music: Daniel Kuypers
Project Manager: Jeremy Hawking
Account Director: Pete Ruest
Account Supervisor: Amanda Nieman
Planning Director: Casey Conway
Production Company: B-Reel Films
Director: Norman Bates
Executive Producer: Michael McQuhae
Editorial Company: Flare, Chicago
Editor: Austin Andries
Finish Artist: Mark Anderson
Colorist: Matt Filipek
Sound Engineer: Katy Mindeman
Music: Centricity Music
Track: “Still Making Memories”
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.
