Bankrate, a leading personal finance destination for award-winning content, rates, tools and advice, has chosen New Honor Society as its creative agency of record for the launch of its first national brand campaign since 1999.
The campaign includes programmatic TV, online video and social media assets designed to drive awareness for Bankrate and position the brand as a partner throughout life’s financial journey. Now more than ever before, it’s important to celebrate life’s big moments, not fear them. Bankrate is here to make sure people feel confident and empowered to do just that. Titled, “For every next,” the campaign shows real-life footage of the moments that lead to big life changes, from heading off to college, to having a new baby, to landing a first job, showing that Bankrate is the first step in every next step.
“New Honor Society collaborated seamlessly with our team to bring us a fresh, insightful campaign that speaks to our mission to inform, educate, and empower our audience to make their best financial decisions,” said Christina Wells, SVP at Red Ventures, Bankrate’s parent company. “This campaign is a strong brand platform we will be building on for years to come.”
“Bankrate’s commitment to financial literacy has the power to make new generations smarter and more secure throughout their financial journeys,” said Heidi Singleton, President and CCO of New Honor Society. “That’s an important purpose, and a story that we are honored to share with the world.”
The win fuels New Honor Society’s overall momentum as the agency continues to grow its agile creative services, including video and social content production. In 2020, New Honor Society added an in-house content studio, and has delivered over 100 video assets to date through Covid-compliant remote productions.