Backyard Productions announces the additions of Mac Eldridge and John M. Lopez to their roster of acclaimed directors for US commercial representation.
Mac Eldridge is a multidisciplinary director with a rich background in crafting films, branded content, and commercials. Acclaimed for bringing his captivating visual style and narrative-driven storytelling to the sporting industry, his work has been sought out by agencies and leading brands including The PGA Tour, Shell, Pandora, Bridgestone, Avis, and Chobani.
Raised in Chicago with a degree in Digital Cinema from DePaul University and a love of film from a young age, Edridge takes extreme pride in his capability to direct world-renowned athletes and talent, including Tiger Woods, Ja Morant, and John Daly.
“We work with brands and agencies that continually push the envelope, and that leaves it on us to reinforce their efforts with the top creative talent and directorial firepower. Mac is incredibly well-versed across formats, and his passion for the craft shines in every project he undertakes,” states Backyard CEO, Kevin Allodi. “His ability to deliver authentic performances across talent while going above and beyond expectations is second-to-none.”
John Lopez has led a storied sixteen-year directorial career lending his unique vision and immersive style to music videos and feature films, while also producing & directing commercials for brands such as Nike, Mcdonalds, Canon, DirecTV, Radio Shack, and Michelob.
In addition to directing online documentaries for Cadillac, Glenfiddich, and Heineken, John has written and directed three feature films: “The Inquisition of Camilo Sanz”, a full length feature film acquired and released by HBO Latino, “The Hudson Tribes”, acquired and distributed by The Orchard and released on Amazon Prime, and most recently, “Paradise City” – his third full-length film.
“John is an innovative, vibrant director overflowing with ambition and vision that he brings to the table in every endeavor. He is not only an inspired commercial director who’s worked with some of the most recognizable global brands, but also skilled at creating compelling long-form stories that leave audiences captivated,” said Rich Schafler, Executive Producer, Head of Sales for Backyard.
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