Backyard Productions announces that Award-winning Director/DP, Max Gutierrez, noted for his authentic lifestyle and warm family oriented work, has signed with the internationally acclaimed production house.
With a passion for visual storytelling and capturing authentic slice of life moments, Max approaches his craft with a steadfast vision for finding the truth in a scene, having become well known for his work with many top brands, shooting high profile campaigns for the likes of McDonald’s, AB InBev’s Corona Extra, Chik-Fil-A, HBO, Google, Netflix, Aetna, Wilson, Lowes, Universal Studios, Toyota, YouTube and Disney.
His work as an ASC award-winning cinematographer and director for commercial, promotional and music video production has been recognized by some of the biggest names in the business, including AdWeek, the AICP, the One Club, The Addy’s and the Young Director Awards at Cannes. His music video work has been featured in Billboard Magazine and nominated for Best Music Video of the Year honors by the Latin Grammys, MTV Europe, the Premios Juventud Awards and the Orgullosamente Latino.
The announcement was made today by Executive Producer Kris Mathur and CEO Kevin Allodi.
“Being a DP at heart and having worked in all forms of content creation – from music videos to commercials for blue-chip global brands, digital content to independent films – Max strives for photographic beauty with every composition and feels at home on set amongst his crew mates,” notes Allodi. “As Max is fond of saying, ‘Truly great filmmaking starts and ends with an authentic and compelling story…’ and he’s extremely adept at collaborating with the agency and client creatives to achieve their vision.”
Backyard EP Kris Mathur adds, “We’ve had our eye on Max for some time. We recently had the opportunity to work together on a COVID-compliant project for the U.S. Forest Services through David & Goliath; it couldn’t have gone better and only strengthened our conviction that Max belonged at Backyard.”
Backyard’s talented team of directors and producers have worked for decades to produce unique broadcast commercials and creative content for some of the world’s most well recognized ad agencies and brands.
Gutierrez states, “Backyard has been on my shortlist for a while as I contemplated exclusive roster representation. The USFS project gave me the opportunity to experience firsthand the support and collaborative way in which they conduct business and engage with their agency client creatives, especially so under the demanding requirements of COVID-era production. The shoot experience and above-and-beyond support sealed the deal for me.”