Barbara Roche, Author at | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

NEW WORK

Highdive and The General launch new campaign with Shaquille O’Neal

By Reel Chicago Apr 29, 2022

The General Insurance is on a journey to tackle and acknowledge the misperceptions that were driven largely by how consumers viewed its previous advertising by launching its ne...

REEL BUSINESS

Corona Hard Seltzer Seltzerita gets ready for Cinco de Mayo

By Reel Chicago Apr 29, 2022

Corona has long played an essential role in Cinco de Mayo festivities, and for the second consecutive year, the iconic beer has teamed up with chef Rick Martinez to offer bolde...

Reel Ad of the Week

DDB Chicago releases hilarious first spots for Orkin

By Barbara Roche Apr 28, 2022

The first Orkin campaign from AOR DDB Chicago is hilarious. The theme -- The Best in Pests. When you have pests, call in a pro... the right pro. DDB Chicago uses humor to ...

ACCOUNT WINS

OKRP becomes BKRP

By Colin Costello Apr 28, 2022

Chicago is not a McDonald's town anymore. It hasn't been for a while since the golden arches moved their main account to Wieden + Kennedy, New York. But all of that has changed...

REEL MOVES

Fusion92 acquires Michigan marketing agency DP+

By Reel Chicago Apr 28, 2022

Fusion92, an award-winning marketing innovation company, announced it has acquired DP+, Michigan’s largest independently owned marketing agency, to further expand Fusion92’...

REEL MOVES

Mars Wrigley to build global research and development hub on Goose Island

By Reel Chicago Apr 27, 2022

Mars announced the company will soon break ground on a new, best-in-class, global research and development hub adjacent to the company's existing Global Innovation Center on Go...

FESTIVALS

Street Heroines to screen as official selection at Chicago Latino Film Festival

By Reel Chicago Apr 27, 2022

Street Heroines, directed by Valiant Pictures’ Alexandra Henry, will return to screen April 30th as an official selection at the annual Chicago Latino Film Festival. The ...

AWARDS

Leo Burnett Chicago takes second place finalists tally for The One Show

By Reel Chicago Apr 27, 2022

Area 23 New York leads the way with the most finalists entries in The One Show 2022, followed closely by Leo Burnett Chicago. All finalists will win either Gold, Silver or B...

Events

Elevated Films Chicago holds free indoor event for 2022 Season Kickoff

By Reel Chicago Apr 27, 2022

Elevated Films Chicago is holding a free indoor film event to kickoff the 2022 season. They will be taking over the 17th floor Town Hall (which also happens to be an NBA-sized ...

ONE CHICAGO

It’s a wrap for Chicago Med season 7

By Reel Chicago Apr 27, 2022

It’s official, Chicago Med has wrapped filming season 7. Now we just have to be patient while the show takes a two week break before they air the final push of the last t...

FESTIVALS

Midwest Film Festival presents Alternative Takes for May’s First Tuesdays

By Reel Chicago Apr 26, 2022

The Midwest Film Festival (MFF) presents Alternative Takes for May's upcoming First Tuesdays event. This collection of nine short films offer distinct atmospheres, each with th...

REEL MOVES

Strange Loop Studios signs East Coast representation

By Reel Chicago Apr 26, 2022

Live-action, Chicago based production company, Strange Loop Studios announces signing East Coast representation with Brandon Pico and Amanda Lemiuex of Hapa. With numerous ...

REEL WOMEN

REEL WOMEN: Jen Shelley, Director of Communications Whitehouse Post

By Reel Chicago Apr 26, 2022

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2022 REEL WOMEN. During Wo...

Streaming

Shining Girls thriller starring Elisabeth Moss premieres April 29

By Reel Chicago Apr 26, 2022

Filmed in Chicago last summer, the mind-bending psychological thriller, Shining Girls, premieres on Apple+ this Friday, April 29. Based on the best-selling novel by Lauren ...

PRODUCTION CENTRAL

Power Book IV: Force will return for Season 2 in May

By Javier Navarrete Apr 23, 2022

Power Book IV: Force, is coming back to town soon. Season 2 is scheduled to begin filming in Chicago around the end of May. The majority of filming will take place at Cines...

ONE CHICAGO

Chicago Fire, Med, and P.D. rock the ratings this month

By Barbara Roche Apr 23, 2022

Chicago Fire, Med, and P.D. continue to rock the ratings this month since their return from a two week hiatus. The showrunners for the franchise have kept us at home in fro...

NEW WORK

Leo Burnett and Wingstop give cannabis lovers an herbal flavor experience

By Reel Chicago Apr 22, 2022

Recently, to celebrate 4/20, the most sacred holiday for cannabis lovers, Leo Burnett crafted a buzz-worthy campaign for Wingstop. In honor of the most chill day of the yea...

PRODUCTION CENTRAL

Cinespace Toronto commits $3.12 million to York University Motion Media Studio

By Reel Chicago Apr 22, 2022

York University, and Cinespace Film Studios/Toronto with Ashley Rice, announce renewed commitment of $3.12 million from Cinespace to enhance and elevate the York University Mo...

NEW WORK

Moen launches World Water Day campaign by Havas Chicago

By Reel Chicago Apr 22, 2022

Continuing its ongoing efforts to help one of Earth's most precious resource – water – Moen is launching a new awareness and conservation effort on World Water Day through ...

Streaming

Official trailer for Chicago made series, Night Sky has been released

By Barbara Roche Apr 22, 2022

The official trailer for the series, Night Sky with Sissy Spacek and J.K. Simmons has been released by Prime Video, with a premiere date of May 20th. The sci-fi drama was fil...