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Author: Barbara Roche

Nissan puts ingenuity on snack Table with Matty Matheson
  • Super Bowl

Nissan puts ingenuity on snack Table with Matty Matheson

By Reel Chicago Feb 6, 2026
Just ahead of the Big Game, Nissan is celebrating one of America’s most sacred game-day rituals, chips and dip, with a playful new social campaign spotlighting the versatili...
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Frontier makes good on the Super Bowl jet that got away
  • Super Bowl

Frontier makes good on the Super Bowl jet that got away

By Reel Chicago Feb 5, 2026
Thirty years ago, during the Big Game, a Pepsi loyalty promotion promised something so audacious it became legend: collect enough points and you could get a jet. One man believ...
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MANSCAPED makes Super Bowl debut with singing Hairballs
  • Super Bowl

MANSCAPED makes Super Bowl debut with singing Hairballs

By Reel Chicago Feb 5, 2026
MANSCAPED is officially taking its place on advertising’s biggest stage, and it’s doing so with puppets, power ballads, and a whole lot of unwanted hair. Talk about a ha...
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Jeep skips Big Game but steals the week with Big Mouth Billy Bass
  • Reel Ad of the Week

Jeep skips Big Game but steals the week with Big Mouth Billy Bass

By Reel Chicago Feb 4, 2026
Jeep may be sitting out the Super Bowl broadcast this year, but the brand is still making waves during Big Game week. Instead of a game-day media buy, Jeep has dropped an onlin...
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Lay’s celebrates the journey from farm to fam in two Big Game ads
  • Super Bowl

Lay’s celebrates the journey from farm to fam in two Big Game ads

By Reel Chicago Feb 4, 2026
Lay’s is showing up to the Super Bowl with a rare double play this year: two national ads and a fan-facing activation, from Highdive, all centered on the humble potato and th...
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NERDS x Andy Cohen debut Juicy Gummy Clusters in Big Game
  • Super Bowl

NERDS x Andy Cohen debut Juicy Gummy Clusters in Big Game

By Reel Chicago Feb 4, 2026
NERDS is returning to the Big Game for the third consecutive year, this time with a juicier twist. The Ferrara-owned candy brand is introducing NERDS Juicy Gummy Clusters, its ...
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It’s love at first bite with Sabrina Carpenter and Pringleleo
  • Super Bowl

It’s love at first bite with Sabrina Carpenter and Pringleleo

By Reel Chicago Feb 4, 2026
Sometimes love means taking matters into your own hands, and maybe stacking a few crisps along the way. For the biggest snacking moment of the year, Chicago-based Pringles is t...
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“Grubhub will eat the fees,” says George Clooney at dinner “feest”
  • Super Bowl

“Grubhub will eat the fees,” says George Clooney at dinner “feest”

By Reel Chicago Feb 2, 2026
Grubhub is making a bold play to reset expectations around restaurant delivery by tackling the issue consumers complain about most: fees. In its first-ever Big Game national...
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Ortega declares “Now It’s a Fiesta” with major brand relaunch
  • CREATIVE

Ortega declares “Now It’s a Fiesta” with major brand relaunch

By Reel Chicago Feb 2, 2026
While Old El Paso has long dominated the space, Ortega is making a play to shake things up. The B&G Foods flagship brand remains the top-selling taco sauce in the country a...
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Molly Ringwold is a hard no when it comes to John Hughes remakes
  • CELEBRITY

Molly Ringwold is a hard no when it comes to John Hughes remakes

By BANG Showbiz Feb 2, 2026
Molly Ringwald has made it clear she’s not interested in seeing the films of John Hughes remade and says the late writer-director felt the same way. The 57-year-old actor,...
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Walkabout Theater Company returns with Poor Poor Lear
  • Theatre

Walkabout Theater Company returns with Poor Poor Lear

By Reel Chicago Feb 1, 2026
After a period of restructuring and creative evolution, Walkabout Theater Company returns to Chicago with the production that launched the company more than two decades ago. Po...
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Catherine O’Hara to be honored with private service
  • In memoriam

Catherine O’Hara to be honored with private service

By BANG Showbiz Feb 1, 2026
Catherine O’Hara’s family will honor the late actress with a private celebration of life, according to details shared in an obituary released following her death. The Home ...
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The real reason Chicago Justice was canceled
  • ONE CHICAGO

The real reason Chicago Justice was canceled

By Reel Chicago Feb 1, 2026
NBC has spent decades building one of television’s most reliable brands around the Law & Order franchise. Created by Dick Wolf, the legal and law enforcement universe has...
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Groundhog Day still trying to match up Bill Murray and Andie MacDowell
  • CHICAGO MADE

Groundhog Day still trying to match up Bill Murray and Andie MacDowell

By Barbara Roche Jan 30, 2026
Each year on February 2, the movie Groundhog Day reenters the cultural conversation, looping endlessly on television and streaming platforms as audiences revisit one of the mos...
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“Mama I thought we had time” Macauley Culkin, others pay tribute to Catherine O’Hara
  • In memoriam

“Mama I thought we had time” Macauley Culkin, others pay tribute to Catherine O’Hara

By Reel Chicago Jan 30, 2026
The death of Catherine O’Hara at age 71 has prompted an emotional outpouring from colleagues, collaborators and friends who worked alongside her across a career that spanned ...
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Rachel McAdams wasn’t prepared for the backlash to Mean Girls
  • CELEBRITY

Rachel McAdams wasn’t prepared for the backlash to Mean Girls

By Reel Chicago Jan 30, 2026
Rachel McAdams admits she had no idea just how much animosity audiences would feel toward her iconic Mean Girls character, Regina George. The actress, now 47, starred opposi...
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Clorox tackles everyday allergens with PURE campaign
  • CREATIVE

Clorox tackles everyday allergens with PURE campaign

By Reel Chicago Jan 30, 2026
Clorox is expanding its role in everyday home wellness with the launch of Clorox PURE Allergen Neutralizers, a new line of daily air and fabric sprays designed to neutralize co...
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Catherine O’Hara, ‘Home Alone,’ ‘Schitt’s Creek,’ star, dies at 71
  • In memoriam

Catherine O’Hara, ‘Home Alone,’ ‘Schitt’s Creek,’ star, dies at 71

By Reel Chicago Jan 30, 2026
Catherine O’Hara, the beloved actress whose five-decade career spanned sketch comedy, film, television, and voice work, has died. She was 71. Her manager confirmed the news, ...
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Terminix hits high notes with musical ‘Ahhh’ campaign
  • Reel Ad of the Week

Terminix hits high notes with musical ‘Ahhh’ campaign

By Reel Chicago Jan 30, 2026
Terminix is giving pest control a voice, and it’s surprisingly melodic. The brand’s new national campaign, “Ahhh,” turns prevention into a performance, transforming the...
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Barry Burdiak unpacks what Super Bowl advertising gets wrong
  • Super Bowl

Barry Burdiak unpacks what Super Bowl advertising gets wrong

By Barry Burdiak Jan 30, 2026
Editor's Note: Barry Burdiak is an award-winning creative director at Chicago-based independent agency Schafer Condon Carter (SCC). With more than three decades in the agency w...
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