will help “integrate
strategic approach and
focus” in newly created
Group Strategy and
Account Director role
MARC USA President Cari Bucci announced today that Amy Nixon has been promoted to SVP/ Group Strategy and Account Director. Bucci explains, “We’ve created this new position to further integrate our strategic approach and customer experience focus across every discipline in the agency.”
Nixon will continue to also lead account service for all clients in the agency’s Chicago office. She joined MARC USA in 2012 following stints at FCB and Tierney.
“Amy is an insightful brand strategist and a masterful leader,” Bucci continued. “She’s respected by her clients and her colleagues alike for her ability to weave a cohesive brand voice through every point in the customer journey. She played an important in our recent win as AOR for Jelmar’s CLR brand.”
The agency has seen rapid growth this spring, winning AOR for Beltone hearing devices as well as Jelmar in Chicago while its media arm Cogniscient Media won the Maryland Lottery media AOR role.
About MARC USA
MARC USA blends Method + Madness to unlock hidden growth opportunities for our clients. Method grounds our ideas in advanced data analytics and Decision Science. Madness takes them to unexpected places. Combined, they create deep emotional connections that move people to action. We’re a privately-owned, national integrated marketing communications firm with offices in Baltimore, Boston, Chicago, Miami and Pittsburgh. Our services include advertising, strategic planning, research/analytics, public relations, digital marketing, media planning and buying, social marketing, direct and customer relationship marketing and business innovation consulting. www.marcusa.com.
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