Proceeds from CRC’s music night aid Alive Rescue

Sarah Hamilton’s pet beagle, Hotch, is about to get a roommate, a rescue dog from Alive Rescue, the seven-year old save haven animal shelter in Avondale. Alive Rescue will be the recipient of a fundraiser Thursday, Aug. 6 at Chicago Recording Company, where Hamilton has been the music studio manager for the past six years.

Hosting the benefit, called “CRC Rocks for the Paws,” was Hamilton’s idea. “It’s something I’ve wanted to do for a long time, to give back to the animal rescue shelters,” she says.  “We looked around and found Rescue Alive that was open to us throwing our kind of party, you know, loud and rocklike, and they became a great partner.”

Four-year old Hotch, by the way, was adopted from the Anti-Cruelty Society when he was just 10 weeks old, Hamilton says.

“Just about everyone here at CRC has a pet,” says senior producer Rose Razel, “so naturally all of us are all behind the cause, or should I say paws?”

Some 300 advertising, production and music industry professionals are expected to attend throughout the evening, starting at 5:30 p.m. when doors open. Alive Rescue founder/president Kristen Gerali will be among the guests.

CRC's Sarah HamiltonThere will be plenty to eat (vegetarian) and drink, says Hamilton, thanks to sponsors Goose Island, Whole Foods, Mandy B’s bakery, wine provisioners Summer House Santa Monica and Flight Wine Bar.

Music Dealers is sponsoring local rock band The Ivorys and Red Bull Sound Select is sending rising R&B singer Povi Tami from her home base in Denver to perform especially for the benefit.  A third artist is also scheduled to perform.

Ten dollars is the suggested donation “and one hundred percent of the proceeds go to Alive Rescue,” Hamilton assures. 

Raffle tickets are $2 for items ranging from restaurant gift cards to manicures and an autographed baseball. 

But the top prize is a two-hour “listening session” – the latest big thing for artists and their fans – with Chance the Rapper when he records at CRC.

For pet lovers and music fans who can’t make the event but will be there in spirit, donations can be made directly to Alive Rescue.