Just in time for summer, Airheads is launching a unique Underwater Vending Machine designed to reignite the fun of swimming for adults. Priced at $7,000, this innovative vending machine dispenses Airheads candy while submerged in pools, encouraging adults to dive back into the water and relive their childhood poolside memories.
For many, the first taste of Airheads came during summer breaks spent at the pool, where endless hours of swimming and playing left their hands and feet pruney. However, a recent survey revealed that nearly three-quarters of adults don’t swim as much as they did when they were kids. Airheads aims to change that by bringing fun back to the pool with their candy-launching Underwater Vending Machine.
The vending machine is fully waterproof up to a depth of eight feet and features an air propulsion system to launch the candy. Instead of accepting money, it takes “fun” in exchange for Airheads bars.
To see the machine in action, watch the demonstration video from Highdive.
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“Our Underwater Vending Machine is sure to get adults excited about jumping back in the pool and re-living the carefree long summer days,” said Craig Cuchra, VP of Marketing at Perfetti Van Melle, the maker of Airheads candy. “So many people have nostalgic memories of savoring Airheads at the pool on a hot day and we want to bring this feeling back, and with a fun twist.”
In line with the brand’s mission to encourage adults to swim again, the company is offering a limited number of these machines for sale starting at $7,000. Each purchase includes a lifetime supply of Airheads.
Sales will open on Memorial Day, May 27, marking the official start of “pool season,” and will be available while supplies last. For more information, visit AirheadsSummer.com.
