AICP Next premieres at Tishman Auditorium

McCann’s “Fearless Girl” for State Street Advisor’s

 
(New York, 12 June 2018) The AICP Next Awards debuted tonight at The Tishman Auditorium.

The AICP Next Awards is one of the tent pole events of AICP Week — which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels.

Susan Credle, Global Chief Creative Officer at FCB, served as this year’s AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards.

This year’s winners – along with all AICP Show honorees – are available for viewing at www.aicpawards.com. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.

The AICP Next Awards recognizes work in 10 categories: Integrated Campaign, Experiential, Social, Branded Content, Website, Mobile, Viral, Virtual Reality, Innovation and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents – and select Curators At Large – from each category select The Most Next Award (Best in Show) from among the winners.

This year’s Most Next honor went to State Street Advisor’s “Fearless Girl,” from McCann New York. The statue, which promotes the company’s She Fund, was placed on Wall Street opposite The Charging Bull, and helped spark a social movement.

The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. McCann directed the grant to Girls Who Invest (GWI), a non-profit organization founded in 2015 dedicated to increasing the number of women in portfolio management and executive leadership in the asset management industry. Its mission is to have 30% of the world’s investable capital managed by women by 2030.

The Mill created the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music.

Credle served as master of ceremonies at the Next Awards debut. In addition to unveiling the honorees, the winning Integrated Campaigns – KFC’s “The Original Colonel Sanders,” via Wieden+Kennedy; Mars Wrigley Confectionery – “Skittles” out of DDB; and Nike’s “Breaking 2, out of Wieden+Kennedy, presented live case studies.

Additional AICP Next Awards winners are listed below.

Next Branded Content
State Street Global Advisors “Fearless Girl”
Production/Development Companies: Craft New York, Traction Creative
Advertising Agency: McCann New York

Intel “Intel Drone Light Show at The Olympics”
Production/Development Company: Intel Drone Light Show Team
Advertising Agency: Agency Inside