Wieden + Kennedy, Apple and MJZ lead Shortlist nominations.
Matt Miller, President and CEO of AICP, today announced the first-ever “Community Award,” to be presented during AICP Week in June.
The Community Award is an unfiltered way to give the entire industry the ability to voice its opinion on the favorite spot of the year. Voters will choose from among the shortlisted pieces in the Advertising Excellence/Single Commercial category.
The voting is open now via the Curator Bot, which lives on Facebook messenger and can be accessed here.
“We are incredibly excited to find out what others think should be singled out as the best ad of the year, and hope all will join in and let us know their favorites. Using a bot – which is becoming an increasingly popular tool for marketers – is a fun and engaging way to encourage voting,” noted Miller.
“Each year’s shortlists come into being because of the hard work of the 400-plus judges around the world who lend their professional and artistic voices to the AICP Awards; in turn the shortlists are reviewed by blue ribbon curatorial committees. It will be interesting to see how the public selection matches up with that of our judges and curators.”
The addition of the Community Award means the viewing audience has a chance to weigh in on a favorite ad. The Bot Platform, which developed the chatbot on Facebook’s messenger platform, works with clients including CBS Showtime, Dyson, Viacom, Sony PlayStation, and Facebook.
Shortlists Unveiled
On the Shortlists, MJZ led production companies with 40 mentions, followed by 18 for Somesuch; 13 for Furlined; 12 for Park Pictures, and 11 each for O Positive and RESET. On the agency front, Wieden+Kennedy led the pack with 34 mentions, followed by BBDO (across various locations and affiliates) with 31; R/GA with 18; 16 for various offices of DDB; and 16 for Apple’s in-house agency.
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Apple and Nike were the top brands on this year’s Shortlists with 22 mentions, followed by Hennessey with 12; and AT&T and Girls for Gender Equality with nine each. The top 10 Production Companies, Agencies, and Brands appearing on the Shortlists are as follows:
AICP Awards Shortlists: Production Companies
MJZ – 40
Somesuch – 18
Furlined – 13
Park Pictures – 12
O Positive – 11
RESET- 11
Biscuit Filmworks – 10
SMUGGLER – 10
Epoch Films – 9
RSA Films – 9
AICP Awards Shortlists: Advertising Agencies
Wieden+Kennedy – 34
BBDO (various offices) – 31
R/GA – 18
DDB (various offices) – 16
Apple – 16
Droga5 – 15
Deutsch – 12
TBWA\Chiat\Day (including TBWA\Media Arts Lab) – 12
McCann (various offices) – 12
BBH – 8
AICP Awards Shortlists: Brands
Apple – 22
Nike – 22
Hennessy – 12
AT&T – 9
Girls for Gender Equity – 9
MedMen – 7
Samsung – 7
Skittles – 7
Dollar Shave Club – 6
GEICO – 6
PlayStation – 6
Squarespace – 6
Voting for The Community Award will take place via a chatbot powered by The Bot Platform, from April 25th – May 24th. All shortlisted pieces along with their corresponding credits may be viewed here.
The AICP Show & AICP Next Awards will debut during AICP Week, which will take place in New York City June 4th – June 6th. The AICP Next Awards will be on June 4th at the Tishman Auditorium, and the AICP Show premieres at The Museum of Modern Art on June 6th, before heading out on a National Tour.
Source: AICP
