Adman’s Platcow’s restaurant goes “Mad Man” retro

Jon Hamm as Don Draper

With the “Mad Men” series returning for its seventh and final season April 7, local adman Steve Platcow, CEO of RPM Advertising, is reviving that glamorous 1960s era at PM Prime, the fine dining restaurant he co-owns with chef Dominic Zumpano, in Highland.

Platcow has been a loyal fan of the AMC series since it debuted in 2006. “Since the sixties were such a glamorous time,” he says, “I thought it would be fun for our restaurant to recreate a fine dining experience from that era, right down to the classic cocktails.”

Ah yes, the cocktails — Martinis, Old Fashioneds, Vodka Gimlets, Manhattans and Harvey Wallbangers — consumed at lunch, often through dinner and beyond at ‘60s’ main social centers of the Wrigley Building Restaurant bar, Riccardo’s and the Corona, where business was also conducted.

 It’s said that Boul Mich adman Draper Daniels, a protégée of Leo Burnett and a dashing figure of the era, was the prototype of “Mad Men’s” Don Draper.  

Chicago ad man Draper Daniels, Don Draper's prototypeThe Supper Club menu specials were undoubtedly the favorites of Don, Roger, Joan, Peggy and their clients. Appetizers like Oysters Rockefeller and classic French Onion Soup, followed by entrees of Prime Rib, Leg of Lamb, White Fish or a French Dip Sandwich, starting at $12.  And for the grand finale: Pie ala Mode or a decadent Chocolate Crème Brulee.  

Sinatra will still croon in the background, Platcow promises, while diners are surrounded by vintage photos of the history of aviation and the Apollo missions of the ‘60s, Sputnik-inspired lighting fixtures and white linen tablecloths and black leather upholstered seating.

PM Prime’s Supper Club menu will be available Tuesday through Saturday until the end of May, when “Mad Men’s” final episode airs. 

Platcow and Zumpano opened PM Prime a year ago.  Both previously had been involved in the fine dining market for decades.  As the agency for many famous casinos, RPM has worked in the fine dining market consulting for its high-end casino clients, such as Caesars Entertainment.

PM Prime is located at 310 Green Bay Road.  Call 847/433-0600 for more information.

 

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