39th annual Telly Awards winners unveiled

Marc Jacobs’ “A-Z of Music”

Winners reflect initiative to honor groundbreaking work “across all screens.”

(New York — 22 May 2018) Marc Jacobs’ A-Z of Music, ESPN’s Celtics/Lakers: Best of Enemies 30 for 30, National Geographic’s Breaking 2, Thrillist’s No Leftovers, and Litton’s Henry Ford’s Innovation Nation were all announced as 39th Annual Telly Award Winners today, alongside a new suite of Telly Gold winners that include HBO, Partizan, Tree VR, and Viacom Velocity.

Today’s winner’s announcement caps a year-long initiative by the Telly Awards to rebuild the honors for the multi-screen era. Throughout 2017-2018 the Tellys refashioned their categories to honor the type of work being made by leading producers, including branded content, social video and animation, as well as working with industry experts to identify important industry categories where technology was playing an impactful role in the ways stories are now being told: Virtual Reality, Interactive and 360 Video.

 
MARC JACOBS “A-Z OF MUSIC”

 

To judge all this new and innovative work, the Tellys recruited over 200 new judges, from companies such as Vimeo, Duplass Productions’ Donut, ustwo, Discovery Networks, VaynerMedia and Framestore to join the Telly Award Judging Council.

“It is exciting to see how perfectly this year’s winners capture the innovation and energy of the rapidly changing video and television industry that we rebuilt the Telly Awards to recognize,” said Tellys managing director Sabrina Dridje, who was tapped last year to lead the revitalization of the awards. “They are an exciting culmination to an ambitious year-long effort that has re-established The Telly Awards as a trusted benchmark for the industry.”

This year’s Telly Branded Content winners included Truly Haunting Tales (General-Entertainment), an online series inspired by the Amazon Prime show Lore, and Culture in Motion (Craft-Directing), a series of films created by WSJ Custom Studio for Alpha Romeo.

Social Video winners included the San Francisco Giants’ Choose-Your-Own-Ending (Series-Media & Entertainment), a series of interactive films that gave fans a critical decision to make at the peak of each story via YouTube’s clickable video players, and the viral hit This Panda is Dancing (General-Culture & Lifestyle) by poet Max Stossel.

CONDÉ NAST “A BRIEF HISTORY OF EMO”

 

Condé Nast which won four Gold Tellys, won in the Animation suite of categories for A Brief history of Emo, (Craft-Fully Animated Piece), a short, quirky romp through the emotional side of music. The Invention of Together (Craft-Use of Animation), a beautifully animated branded video made for Tinder by Buck, chronicling man and womankind’s eternal struggle to couple also brought home a Telly in Animation.

 
39th ANNUAL TELLY ANIMATION HIGHLIGHTS

 

Winning a Telly Gold in VR, Tree (Craft-Use of VR), is a VR film created for The Rainforest Alliance which enables a viewer to experience the life of a rainforest tree from a seedling to its final fate. Mercedes-Benz’s The Largest 360 Video in the World (Outdoor/Environmental – Billboard), created specifically for the 1100-feet-long and 58-feet-tall wrap-around screen at Atlanta’s new Mercedes-Benz Stadium, won six Telly Awards, proving that video is truly made for all screens.

39th ANNUAL TELLY HIGHLIGHTS
Branded Content
   Condé Nast won in Campaign: Social
   Marc Jacobs won in General – Music
   T Brand Studio won in General-Social Responsibility
   Framestore won in Craft-Use of VR
   Tastemade won in General-Food and Beverage
   Viacom Velocity won in General-Public Interest and Awareness
   Bravo TV won in General-Lifestyle
   Atomic Kid Studios won in Campaign:Promotional
   Nickelodeon Creative Advertising won in Campaign: Commercials
   National Geographic won in Campaign: Business-to-Consumer
   SoulPancake won in General-Public Interest and Awareness