PARAGON has added some serious rocket fuel to its director roster, announcing that Dylan Bradshaw — the breakout winner of the 2025 Doritos Crash the Super Bowl contest- has officially joined the production company for upcoming advertising and branded content collaborations.
Bradshaw is part of the next generation of filmmakers who treat cinema and internet culture like two halves of the same brain. His self-funded Super Bowl spot, Abduction, didn’t just land him the Doritos crown — it aired to more than 200 million viewers and tied with Taika Waititi’s commercial for Adweek’s No. 1 Super Bowl spot of the year.
“Dylan represents the new wave of filmmaking we’re most excited about, where cinema and internet culture blur together with precision and next-gen creativity,” says PARAGON Founder and EP Jack Linderman. “He’s fearless, curious, and constantly pushing what storytelling can be. Partnering with directors like Dylan keeps us sharp and inspired, and we’re looking forward to what we’ll create together.”
A Columbus, Ohio native, Bradshaw grew up on a steady diet of Spielberg and Lucas, convinced early that storytelling should feel as boundless as it does fun. When YouTube creators began blowing the doors off traditional filmmaking, he saw a lane for himself — “overly caffeinated people like me who love creating films with their friends,” as he puts it.
After relocating to Los Angeles, Bradshaw joined King Studio (the birthplace of TikTok’s most-viewed video) and quickly built a résumé that spans global campaigns for CeraVe, the NFL, and PepsiCo. His work has featured names like Tom Brady, MrBeast, and Charli D’Amelio, earning billions of impressions and more than $1M independently — all without traditional agency backing.
Even the road to Doritos glory was peak internet: Bradshaw and Co-Director Nate Norell dove in just three weeks before the deadline, sprinted to deliver the spot with minutes left, and then staged a 24-hour livestream where Dylan said “Doritos” over 100,000 times while Nate hot-glued chips to a wall for every like and share. Chaos? Yes. But the kind that works.
Now, Bradshaw is gearing up for the next chapter with a company that matches his appetite for playful, community-driven filmmaking.
“I love how everyone at PARAGON values creating community and delivering work they are genuinely passionate about,” Bradshaw says. “They have a strong moral compass and are creative entrepreneurs — that combination really resonates with me, and I’m looking forward to what we’ll do together.”
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