At the core of the new division is editor/colorist Clark Jackson, who joined the company in January. He has been a partner in Protein Editorial, which had dissolved in January after six years of business.
Jackson brings “new offerings to our clients, in editorial and coloring in addition to the 3D and motion graphics we are already known for,” says chief creative officer Robins, an effects expert and multiple Emmy winner.
“With the change of pace here, Clark is no longer concerned with the day-to-day running of a business and he can be wholly involved and collaborative in the creative process,” he says.
On staff, along with Jackson, are editor/creative Jess Weber and creative leads Eric Burton and Jared Willard.
“Garage Squad,” the reality show 11 Dollar Bill is currently editing, is the concept of Super Genius, the seven-year old agency of Bill Connell and Mat Burnett, who describe their company as operating in the “space between” traditional marketing tactics.”
“Garage Squad” consists of an hour special and eight half-hour episodes, “in which a team of experts come in and help people in over their heads restore their older cars, like a 1988 Corvette, so it runs like new again,” Robins describes.
Producing the show for Super Genius is Ted Lega’s Bow & Arrow. Lega is Jackson’s former partner in Protein.
“Garage Squad” follows Super Genius’ previous “One of a Kind” series of reality shorts feature rare and expensive vintage automobiles that are in some way “one of a kind.”
Also on 11 Dollar’s Bill’s slate is a series of broadcast and social media spots for Wilson Tennis 2015, direct.
The name 11 Dollar Bill was selected as the winner from an internal branding contest. “What’s nice is that the name is a reference to a Bob Dylan song about making something, like an eleven dollar bill, out of something that doesn’t exist,” Robins adds.