Super Bowl

“Grubhub will eat the fees,” says George Clooney at dinner “feest”

By Reel Chicago
February 2, 2026

Grubhub is making a bold play to reset expectations around restaurant delivery by tackling the issue consumers complain about most: fees.

In its first-ever Big Game national commercial, the Chicago-founded delivery platform teams with Academy Award winner George Clooney and acclaimed filmmaker Yorgos Lanthimos (Bugonia, Poor Things) to introduce a new, category-defying benefit. Under the banner “Grubhub Will Eat the Fees,” the company will cover delivery and service fees on restaurant orders over $50.

Unlike limited-time promotions or short-lived discounts, Grubhub says the no-fee benefit is built into its long-term business model. The goal is simple: eliminate surprise costs at checkout while encouraging larger, more frequent orders that benefit both diners and restaurants. Customers gain clarity and confidence when placing orders, while restaurants see higher basket sizes without absorbing additional costs.

The move reflects how people are actually ordering today. Across delivery platforms, the average fee on orders over $50 is roughly $13. For families placing one such order per week, that adds up to an estimated $675 a year in fees. By removing delivery and service charges on qualifying orders, Grubhub says it is redirecting hundreds of millions of dollars annually to customers, without requiring any changes to the ordering experience.

“For too long, ordering delivery has come with sticker shock,” said Howard Migdal, CEO of Grubhub. “Today, we’re changing that by fundamentally rethinking how delivery pricing works and putting hundreds of millions of dollars back into customers’ pockets. ‘Grubhub Will Eat the Fees’ reflects our vision for a more affordable, sustainable delivery ecosystem and our commitment to delivering real value every day.”

A Cinematic Big Game Debut

Grubhub’s Big Game spot marks the brand’s debut on advertising’s biggest stage and brings together two distinctive creative voices. The commercial will air in the third quarter of the Big Game on Sunday, February 8.

Created by Anomaly and directed by Lanthimos, the cinematic ad unfolds at an extravagant dinner party where guests feast on an indulgent spread of takeout dishes. Just as the meal reaches its peak, the final course arrives: the fees. In a surreal and subversive twist, Clooney interrupts the moment, declaring that Grubhub will eat the fees, flipping the traditional delivery narrative on its head. Watch below:

“Grubhub is great, working with Yorgos was fantastic, and I couldn’t be happier to be part of this campaign,” Clooney said.

For Grubhub, the Big Game moment is about more than visibility. It is a statement that the company is ready to challenge long-standing norms in delivery pricing and reassert its role as a category leader, starting by taking fees off the table entirely.

CREDITS:

BRAND: Grubhub

AGENCY: Anomaly LA

Managing Directors: Rebecca Skinner, Michelle Ross

PRODUCTION COMPANY: Superprime Films