McDonald’s new agency debuts rappin’ Big Mac campaign


A scene from We are Unlimited's "There's a Big Mac for That"

McDONALD’S FIRST WORK from its new agency, We are Unlimited Chicago, is a 60-second rap spot, “There’s a Big Mac for That.” 

The original composition, with a drum marching band, is the backdrop for short scenes of consumers enjoying a Big Mac in their three new sizes: Regular, Grand Mac and Mac Jr.

“There are said to be 18 different spots in the new campaign,” Lewis Lazare reported in Chicago Biz Journals. “ Some are tailored to run during high profile TV events, such as the Grammy Awards, pre-kickoff Super Bowl show and the Academy Awards.

“The spots also will be seen on Snapchat, Facebook, Instagram, Twitter and YouTube, where We Are Unlimited is experimenting with hyper-targeted 6-second Google VOGON ad units to track target consumer interest in the new work.”

SUSIE LINKER’S ELEVATED FILMS hosts a free screening of the feature “Tiger Tail in Blue” Thursday, Feb. 9 at the Interior Define showroom, 833 W. Armitage, 7-9:30 p.m., with complementary beer, popcorn and snacks. Save a seat here

The feature is about a young married suburban couple, Christopher and Melody, whose marriage is deteriorating due to financial hardship and opposite work schedules. Co-stars are writer / director Frank V. Ross and Rebecca Spence, who will be in attendance for post screening Q&A.

Four chances to win bountiful raffle prizes. Purchase $20 raffle tickets here.

THE HISTORYMAKERS DIGITAL ARCHIVE of 9,000 hours of interviews of African American leaders will be available at the Harold Washington Library. The announcement will be made at the library by Chicago Public Library Commissioner Brian Bannon, on Thursday, Feb. 2 – the start of Black History Month.

“The HistoryMakers Collection provides a priceless resource for thousands of Chicago students, families, educator and researchers,” notes TheHistoryMakers’ dedicated Founder and executive director Julieanna Richardson

“With access to these preserved oral histories, they will be able to watch and listen to the personal experiences of some of the nation’s most influential African Americans,” she says. “We need to let them know that this history is their rich inheritance.”

The HistoryMakers archives are also located within the Smithsonian Institute’s National Museum of African American History and Culture

Chicago Latino Film Festival poster by Dominika Czerniak-Chojnacka

THE 21st ANNUAL POSTER CONTEST WINNER for the 33rd Chicago Latino Film Festival (April 20-May 4) is Polish graphic artist Dominika Czerniak-Chojnacka, whose design was selected from among 643 submissions from around the world.

“The design came up as a result of searching for a kind of object that is related to Latino culture and yet can be mixed with something from the world of film. And, simultaneously, I really wanted it to be fresh and straight. And a little bit crazy, too,” the winner says.

This year’s judges were: Eduardo Vea Keating, Chicago-based multidisciplinary creative from Spain who’s been working in advertising since 1999 and who will be in charge of this year´s communication spots for the CLFF; Luis Alvaray, Walgreens’ retail and pharmacy marketer; Hugo Coria, art director at Mononomo, Madrid; Morgan Ramberg, winner of last year’s CLFF Poster contest and Ana Paula Pavese, COO and operations director of Buenos Aires-based PHD (Omnicom Media Group).

WE CRAVE YOUR NEWS, whether it’s a graphics title graphics or a multi-spot campaign, we want it all. Send to ravenous ruth@reelchicago.com to share with the Reel’s coast-to-coast readership. Or phone 32/274-9980.

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