The Whitehouse founders Tardio, Day leave in May; Melissa Thornley named new managing director

The Whitehouse husband-and-wife CEO Charles Day and COO Christine Tardio on May 13 will leave the post house they originally founded in the mid-?90s as The Lookingglass Company.

Under the new management structure, Melissa Thornley was appointed managing director. The company veteran had been an executive producer.

Former executive producer Sue Dawson was named director of post production; Dan McGraw, director of strategic development and technology; Lacey Halama, operations director, and Joe Ruble, director of finance.

The Whitehouse has a staff of 24 editors and nine producers.

Tardio and Day, who were with DDB at the time, had spent a year working on a business plan for a sophisticated, high-end post company they believed, correctly as it turned out, would have a special niche by offering the services of European-trained editors.

CRC Alan Kubica, who owns a number of music-related businesses, signed as the silent backer of the-then $1 million venture.

Kubica will continue to own the company, along with editors David Brixton, Russell Icke, Rick Lawley and John Smith.

The Whitehouse has offices in London, New York, and Santa Monica.

The Chicago office is located at 54 W. Hubbard St.; phone, 312/822-0888. Midwest sales rep is Gay Guthrie & Associates. See