That’s the message behind the latest creative campaign from WeatherTech, developed by longtime agency partner Pinnacle Advertising. With three new spots rolling out nationwide, the campaign reinforces the brand’s unwavering commitment to domestic manufacturing—something that’s become more relevant than ever in today’s unpredictable economic climate.
Based in Bolingbrook, Illinois, WeatherTech has manufactured automotive accessories in the U.S. for more than three decades. From raw materials to final product, everything happens on American soil. With over 1,300 employees in the Chicagoland area alone, the company isn’t just selling floor mats and cargo liners—they’re investing in the local economy.
The campaign’s timing is no accident. As tariffs drive up prices for many imported goods, WeatherTech is leveraging its U.S.-based operations to offer a rare reassurance: no tariff-related price hikes for consumers.
Each of the two spots taps into this promise, spotlighting the brand’s American-made ethos with clarity and conviction. It’s more than just a patriotic play—it’s a value proposition. Watch below:
“For over 12 years, we’ve helped WeatherTech tell one story: made in America,” said Pinnacle CEO Mike Magnusson. “That message has anchored record-breaking Super Bowl spots and continues to drive real sales. With global supply chain instability and rising trade tensions, it’s more powerful now than ever.”
At a time when consumers are looking for stability, transparency, and reliability, WeatherTech isn’t just keeping up—they’re standing firm.
CREDITS:
BRAND: WeatherTech
AGENCY: Pinnacle
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