Veteran producer/editor Chris Skrunz of Amazing Media backs Apple’s commitment to Final Cut Pro

I believe that editing software advances are still possible, but most of them will not affect the average one-man-band editor.

Other than interface improvements, I don’t see many new products that will excite the video community. Many of the great new features promoted in Final Cut in the last few years have been available in other software for a long time.

I believe Apple will remain committed to FCP. As someone else once said, it’s the $1.600 editing package that requires a $3,000 dongle. As long as new versions of Final Cut Studio require a faster computer, Apple will be in the middle of it. Also, there is the unspoken PR value of remaining a player in the content creation industry.

Think about it: How often do you see an Apple computer as a prop in a Hollywood movie? Certainly far more often than the 2% mass market share would imply. I don’t believe they are all paid product placement.

Apple survives in the computer business because of a fanatically loyal user base energized by an evangelist. See macheadsthemovie.com for more on this.

Although I edit on both Avid and Adobe, the best bang for the buck is Adobe. Not just Premiere Pro as an editing application, but the entire Adobe Production Creative Suite — a series of apps that truly work together as a suite to address almost any content creation or delivery need.

And when you consider that Photoshop and Illustrator are part of that suite, remember: These are the apps that really built the Mac’s reputation as a content creation platform. You are buying the best value for your money.

A Final Cut Studio user still needs to buy some Adobe apps. An Adobe Production bundle user doesn’t need to buy anything from Apple.

In the end, I think that editors need to buy the apps that make them most productive.

And sometimes, that means sticking with what you know as opposed to taking on a new learning curve.