Wyndham Hotels & Resorts, Inc. (NYSE: WH) has selected Tom, Dick & Harry Creative Co. (TDH) as agency of record for their award-winning loyalty program, Wyndham Rewards. TDH was awarded the business after a multi-agency strategic and creative review.
Located in Parsippany, New Jersey, Wyndham Rewards is the loyalty program for Wyndham Hotels & Resorts, the world’s largest hotel franchising company. Known for its vast redemption portfolio of more than 50,000 hotels, vacation club resorts and vacation rentals, the program recently welcomed its 100 millionth enrolled member and for the past five consecutive years, has been named number one among major hotel rewards programs by readers of USA Today.
“You shouldn’t need an advanced degree to know how to get the most of a rewards program, yet for a lot of travelers, it can feel that way,” said Dana Rosenberg, SVP Marketing, Wyndham Hotels & Resorts. “Wyndham Rewards is different. We believe the best rewards programs are both simple and generous, offering aspirational awards everyday travelers can actually attain.”
“We couldn’t be more jazzed to work with the Wyndham Rewards team,” said Greg Reifel, TDH Managing Partner. “They understand the everyday traveler and have built a rewards program that — thanks to the largest and most diverse redemption portfolio in the industry — truly works for all. Our task is to build on the foundation they’ve laid, while helping engage and inspire new and existing members from around the world.”
The new Wyndham Rewards campaign from Tom, Dick & Harry Creative Co. will launch the second quarter of 2023. “Working on this campaign is an exciting opportunity to unify iconic, household-name brands behind a positioning that’s unquestionably unique for the category,” said Joel Thomas, TDH Creative Director. “It’s the chance to reach and connect with a huge segment of often overlooked travelers, and I couldn’t be happier with the work.”
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