AbelsonTaylor Group has announced that award-winning creative leader Tim Moore has joined the agency as Vice President, Creative Director. Moore brings more than 20 years of experience leading integrated creative work for Fortune 500 brands across health and wellness, CPG, retail, and experiential marketing.
Moore rejoins AT Group following previous freelance engagements during which he provided creative leadership on complex, highly regulated work. That experience positions him to step into his new role with immediate impact.
Known for translating insight into effective, business building ideas, Moore has led work across brand, digital, social, CRM, retail, and live experiences. His career includes senior creative leadership roles at Publicis, Epsilon, FCB Chicago, and more, delivering exceptional work for brands including GSK, CVS, White Claw, M&M Mars, Grey Goose, Purina, Kraft Heinz, Coca-Cola, and SC Johnson.
Health and wellness have been a consistent focus throughout Moore’s career. His experience includes leading the award–winning Flonase transition from prescription to over-the-counter, the GSKVacciNation campaign, and the launch of Theraflu’s pod-based product innovation. He also led the revitalization of Walmart’s ReliOn diabetes portfolio and partnered with CVS Pharmacy on in-store and CRM programs spanning senior initiatives, beauty launches, and new store openings.
In his role at AbelsonTaylor Group, Moore will lead creative teams in partnership with account and strategy leadership, supporting key brands across the agency’s portfolio. He will oversee creative development from concept through execution with a focus on strategic rigor, creative excellence, and operational efficiency.
“Tim is a thoughtful, collaborative creative leader who brings clarity and focus to complex challenges,” said Janet Barker-Evans, Chief Creative Officer at AbelsonTaylor Group. “He understands how to balance strategy, creativity, and execution, and his deep health and wellness experience, along with his familiarity with AT Group, makes him a strong addition to our creative leadership team.”
Moore’s work has earned numerous Effie, Reggie, Echo, Tempo, and Caples Awards. He holds a Bachelor of Science in Graphic Design from Illinois State University and brings deep expertise in omnichannel marketing, retail and shopper engagement, experiential platforms, and health and wellness communications.
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