In today’s binge-watching world, streaming platforms and networks are hungry for fresh, engaging content like never before. Enter Lucky Kraken, the innovative branded entertainment studio redefining how marketers and brands create, distribute, and connect through unscripted television.
Based in Chicago, Lucky Kraken is more than just a production studio — it’s a gateway for brands and marketers to utilize a turnkey approach to unscripted television, by producing full-fledged TV series and unlocking a treasure trove of integrated mid and short-form content. An ecosystem of integrated entertainment designed to captivate audiences wherever they watch — on streaming platforms, traditional networks, and social channels.
At the helm of this bold venture are industry veterans Ted Lega, a seasoned television and commercial executive producer, and Sam Wackerle, a former Warner Bros. Discovery network executive. Together, they’ve built a creative studio that turns brands into television producers, offering a nimble and scalable model to suit the needs of small and mid-sized brands not just major brands.
“Brands no longer have to settle for a quick mention or product appearance in someone else’s show,” says Ted Lega, co-founder of Lucky Kraken. “We’re empowering them to own the space, creating original series that authentically connect with audiences and unlock untapped potential for storytelling and engagement.”
At Lucky Kraken, the magic starts with collaboration. The team partners closely with brands and agencies to develop unscripted content and tailors’ distribution strategies that bring those stories to life across linear, streaming, and FAST (Free Ad-Supported Streaming TV) networks. Additionally, every series includes built-in audience insights based on the platform, so brands know exactly what’s hitting the mark, ensuring the series makes an impact.
“Having worked on large scale productions at Warner Bros. Discovery, I’ve seen firsthand how powerful brand integrations can be,” says Sam Wackerle, Lucky Kraken’s co-founder. Our goal is transforming a static, traditional brand partnership into a dynamic and engaging collaboration that transcends traditional advertising and cultivates community,” Wackerle continues “We’re looking forward to not just creating entertaining content, but also executing the strategic distribution of this content to drive brand affinity and create culture.”
From NBC’s Naturally, Danny Seo to Hulu’s Exposure and Motor Trend’s Last Chance Garage, Lucky Kraken brings decades of expertise in brand integrated television for networks and streamers. Backed by an exceptional roster of award-winning showrunners and creative talent, the company is harnessing a powerhouse team to help brands take center stage.
Lucky Kraken has several projects in development. For brands and agencies ready to learn more and take the leap from advertisers to creators, the Kraken is ready to be unleashed.
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