Cramer-Krasselt has been named Social Agency of Record for Sub-Zero Group, Inc., the luxury appliance manufacturer behind Sub-Zero, Wolf, and Cove, following a competitive review.
Under the new assignment, C-K will lead social strategy, content development, and community management, with an emphasis on strengthening Sub-Zero Group’s social presence and deepening engagement with affluent homeowners and the design community across key platforms. The agency’s remit also includes analytics.
“Sub-Zero Group is committed to delivering best-in-class experiences across every touchpoint, including social,” said Stephanie Rodgers, Senior Communications Manager at Sub-Zero Group, Inc. “C-K demonstrated a smart, strategic approach, rooted in their deep understanding of our audiences. We’re excited to partner with the team as we continue to elevate how our brands connect with consumers and designers.”
C-K’s Maria Frost, Executive Director of Social and PR, said the agency looks forward to developing an approach tailored to the brand’s premium customer base. “Sub-Zero Group is an industry leader with a highly discerning audience,” Frost said. “We’re excited to support the brand with our integrated social offering, combining strategy, creativity, and community insights, to deliver both meaningful engagement and real business impact.”
The first work from the partnership is expected to roll out in the coming weeks.
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