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Forge Global, the leading San-Francisco-based stock market for private companies, has enlisted Chicago-based SOCIALDEVIANT— a modern creative agency for modern brands — to provide advertising and marketing support for its growing business, effective immediately.
Forge Global CEO Kelly Rodriques initiated the outreach to SOCIALDEVIANT following its recent rebranding from Equidate, Inc. to Forge Global.
“We chose SOCIALDEVIANT because of their strong track record and point of view when it comes to driving brand development — from strategy through creative development and execution,” said Rodriques.
The scope of the assignment includes partnering with Forge to execute marketing campaigns and content. SOCIALDEVIANT will also help drive advertising across various channels to support the rebrand.
“The folks at Forge are laser-focused on building a brand that will change the game. We are excited to help them build their powerful, up-and-coming brand and bring their vision for this exciting company to life,” said SOCIALDEVIANT founder and CEO Marc Landsberg.
About Forge Global
Forge is a premier trading and settlement partner for private companies and a wide range of investors in the private markets. Established in 2014 as Equidate Inc., the company empowers investors and shareholders by enabling liquidity in the private markets. Forge, Inc. was founded by Y Combinator alumni and backed by top investors including Tim Draper, FT Partners, and Munich Re. Forge’s platform allows shareholders and investors in privately held innovation firms to liquidate a portion of their shares and provides private and institutional investors access to top companies like Spotify, Lyft and 23 and Me before their IPO.
Founded in Chicago in 2012, Social Deviant is a modern agency for modern brands who need to do more with less. As a partner in growth, SOCIALDEVIANT helps brands grow quicker, more efficiently. The agency prides itself on delivering high-impact, collaborative creativity while taking time and cost out of the system for such clients as the Disney Channel, Red Wing Shoes, Blue Cross Blue Shield of Minnesota, and Procter & Gamble. In 2018, agency revenue shot up more than 60 percent, as SOCIALDEVIANT attracted a wide range of new clients, including Sam’s Club, E. & J. Gallo, Beam Suntory, CareerBuilder, Columbia College Chicago, Dairy Management, Inc., The Disney Channel, Hanna Andersson, Lagunitas, and the National Restaurant Association Show.
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