SNL, OKRP, Ora Interactive and Starburst in the news

The Land Shark is among the treasures on display at Saturday Night Live: The Exhibition

Live from the Museum of Broadcast Communications it’s The SNL Experience!

According to The Chicago Tribune, a major, 500-artifact exhibit, chronicling the four-plus decades of NBC’s late-night topical humor sketch series, is coming to the Museum of Broadcast Communications in October.

The Museum’s founder, Bruce DuMont says the exhibit will change the dynamics of the museum. “It’s a grab for the gold ring. I think it’s going to dramatically change the museum for the better. We’re very excited about it. There’s going to be more attention, more traffic, more buzz about the things we do here.”

Beginning Oct. 21, the show is slated to run for 14 months at the North State Street museum that is celebrating its 35th anniversary but has struggled to draw visitors and get on sound financial footing.

A glimpse of the SNL Experience“It’s a great project and it’s a national brand with Chicago connections,” DuMont shared. The timing for an exhibition of this nature could not be timelier as the show, now entering its 43rd season, is more popular than ever. is so crucial on this. The show has never been hotter. For the opening-night party at the museum Oct. 20, executive producer Lorne Michaels and current and past “SNL” cast members are expected to be in attendance, officials said.

Chicago will be the second stop for the 12,000-square-foot exhibition, which was produced in partnership with “SNL” and Michaels and, as “Saturday Night Live: The Exhibition,” ran for a year in New York City ending in mid-2016.

The exhibition will be more than just displays of costumes and props, the exhibit will explore a week in the life of “SNL.” “It’s a story that we want to tell,” said DuMont. “The museum’s mission has always been to remind people that significant things were nurtured in Chicago or produced here.”

Source: Chicago Tribune


ORA hires Ray Villares

ORA Interactive, an award-winning user experience and digital product studio, announced today that it has named industry veteran Ray Villares as Chief Growth Officer. In this newly created role, he will be responsible for growing the organization’s revenue, size and position in the market.

“ORA has had a phenomenal year. We achieved 80% year-over-year growth in headcount, joined The Escape Pod Group, and added an exciting roster of new clients. To capitalize on our momentum, it’s critical that we bring on specialized senior leadership to round out our all-star team. We’re excited to have Ray onboard to help shepherd our next era of growth,” said Mike Kelly, Founder and CEO, ORA Interactive.

Ray VillaresPrior to joining ORA Interactive, Villares was a successful entrepreneur, holding leadership positions at digital agencies including Acquity Group, Critical Mass, Havas Chicago, and Symmetri, as well as growing nonprofits.

Ray has worked with B2C and B2B Fortune 500 organizations including USAA Financial, AT&T, Ben & Jerry’s, Denstply Sirona, McDonald’s, Motorola, Northern Trust, Proctor & Gamble, True Value, Yamaha and Disney.

In his new role, Ray will act as a “change agent” within the organization, leading business transformation initiatives, driving marketing excellence, stewarding the company’s expansion plans, and building future capabilities to achieve top line revenue growth and sustained performance.

“ORA is among a short list of hot mobile and emerging technology studios quickly growing and enabling Chicago’s technology start-up ecosystem. The opportunity to do something spectacular was apparent from our very first conversation. It’s refreshing to be part of an organization with the ability to focus its genuine passion and move nimbly,” Villares added.


OKRP hires Marian Williams as Creative Director

O’Keefe Reinhard & Paul is expanding its design capabilities with the arrival of Marian Williams as creative director.

Marian WilliamsWilliams joins OKRP following over nine years as creative director, art and design, at Marian Williams Design, the branding and creative studio she founded in 2008, where she worked with clients including Target, Kohler, Nestle and Redbox.

Prior to founding Marian Williams Design, she spent over three years as vice president, senior designer for Leo Burnett. That followed brief stints as a senior designer for VSA Partners and design director for Euro RSCG.

“Marian has both an incredible eye for design and a strong velvet touch when it comes to building and leading teams — we’re extremely happy she’s agreed to join us full time,” OKRP chief creative officer Matt Reinhard said in a statement. “With Marian on board, our goal is to continue to strengthen our visually-driven concepts and build out our design practice as a core creative differentiator. The addition of Marian Williams makes OKRP a better agency.”

Williams added. “The work at OKRP is sharp, I love the culture and feel privileged to be a part of a progressive agency model.”


Man sues Starburst over calories

Oh, Artur.

Illinois resident Artur Tyksinski is, according to a Chicago Tribune report, suing Chicago-based Wm. Wrigley Jr. Co. on Wednesday over a bag of Starburst candy.


Tyksinski alleges that a bag of Starburst contains ten calories more than the number indicated on the package

Because the chewy fruit-flavored sweets he purchased were boldly labeled as having 130 calories per serving on the front of the package, but upon further inspection on the back of the package the candies actually contained about 140 calories per serving.

The reason sounds perfectly reasonable. The six-serving package Tyksinski purchased, which he believed contained 780 calories, actually contained 840. Those 50 calories do make a difference when one is consuming an entire bag of Starburst.

Tyksinski claimed he would not have purchased the Gummies Sours at a Chicago-area drugstore in early 2017 if he realized they contained 8 percent more calories, per the report. The suit is seeking class-action status to encompass the “hundreds, if not thousands” of other Starburst consumers who have been put out by the misleading label.

There is no comment from Artur’s trainer regarding the suit because we are assuming he doesn’t have one.

Source: Chicago Tribune

Follow Colin Costello on Twitter @colincostello10.