Schafer Condon Carter (SCC) is doubling down on artificial intelligence, bringing in acclaimed marketing expert Jim Lecinski as a Senior Advisor to help accelerate its AI capabilities and client impact.
Lecinski, a former Google executive and co-author of The AI Marketing Canvas, will work closely with SCC and its clients to apply AI across marketing strategy, driving growth, efficiency, and smarter decision-making.
Currently a Clinical Professor of Marketing at Kellogg School of Management, Lecinski has earned multiple teaching honors, including Professor of the Year. During his 12-year tenure at Google, he helped shape influential marketing frameworks, most notably authoring Winning the Zero Moment of Truth (ZMOT), a widely adopted guide to understanding modern consumer behavior.
Earlier in his career, Lecinski held senior roles at global agencies including Havas, Young & Rubicam, and DDB, giving him a rare blend of academic insight and real-world brand experience.
“Realizing the value of AI as a marketing tool to drive growth, productivity and business impact is an imperative for brands and their agencies,” said SCC President and CEO Ben Behrman. “Adding Jim’s expertise to our team will greatly accelerate our AI utilization and our ability to create impact and drive business growth for our clients.”
Lecinski will begin his advisory role in April and is set to keynote SCC’s upcoming Challenger Brand AI Summit in mid-May, signaling the agency’s continued investment in AI-driven innovation.
“I have known and respected the team at SCC for a long time, and I am excited to help elevate their position as a leader in AI for their clients and the industry,” said Lecinski. “AI and its applications evolve every day. Organizations best equipped to embrace and grow with AI are those that demonstrate nimbleness, fluidity, curiosity, and a willingness to buck the status quo. SCC does just that.”
With Lecinski onboard, SCC is positioning itself to not just adopt AI, but actively shape how it is used to create more effective, forward-thinking marketing solutions.
ALSO READ:
Ortega partners with Schafer Condon Carter
