Radar editor Greg Somerlot’s fifth spot for McDonald’s Mighty Kids campaign/Leo Burnett widens the spotlight from individual youths to group activities showing the ever-changing definition of a “mighty kid.”
Girls are featured in the fast-paced, double dutch jump rope game in the new “Double Dutch” spot, directed by Lesli Linka Glatter of Venice-based Philsfilm.
Glatter used four different camera formats?35 mm, 16 mm, 8 mm, and a mini DV?to capture the girls in a variety of locations, high-rise rooftops, school gyms and the streets of L.A.
Somerlot edited 30, 20 and 15-second versions on Final Cut Pro; post producer was Graham Gangi and Optimus handled the transfer.
For the agency, ECD was John Montgomery; creative directors John Hansa and Tony Katalinic; producer, Denis Giroux. Radar post-producer was Graham Gangi.
Click here to see the spot.
