Picture North, the Los Angeles and Chicago-based creative production company and post house, bolsters its strong run by adding Mac Hedges as Executive Producer.
Formerly the Executive Director at Stept Studios, Hedges will be spearheading Picture North’s talent and new business search, developing agency and direct-to-brand leads, and expanding its global reach.
“Mac’s primary focus will be on sales and growth, adding even more fuel to the fire during a record-breaking period for the company,” Founder and Executive Producer, Martin Rodahl said. “We’re excited about our continued expansion in Los Angeles. Having him on the ground there will provide a new level of stability and accessibility for existing and future clients.”
Hedges began his career in Milwaukee, WI, working on documentaries and commercials. He was eventually pulled to Los Angeles, CA, where he worked his way up from the bottom with Known (formerly Stun Creative) as their Director of Production. Hedges then branched out as a contracted Brand Project Director and Executive Producer on the client and agency side, strengthening his understanding of their needs and internal challenges.
He eventually returned to the production side with Stept Studios as their Head of Production and later Executive Director, taking the company from a small team to an industry powerhouse. For Stept’s clients, Hedges always deeply understood their needs, built strong relationships, and assembled the perfect team for each project that forged the path to exceptional final products.
“I feel fortunate to join an established company where I know I’ll be able to bring my expertise and knowledge to the table,” Hedges said. “I’ve been in the business long enough to witness so much change and this has always helped me understand what works and what doesn’t. I’m always focused on what’s current, next, and exciting—and that’s Picture North.”
“Mac excels at fostering long-lasting relationships with clients and creative partners and has touched every area of production and post. His institutional knowledge of building a company and his leadership abilities will be an asset to our growing team,” says Executive Producer and Head of Development Neha Schultz. “We are thrilled to have someone of his pedigree in our corner.”
Since its founding in Chicago in 2008, Picture North has solidified its presence in Los Angeles and beyond. With offices equipped with creative and post-production capabilities, Hedges will help further cement Picture North’s culture and offerings on the West Coast.
“Mac is a vibrant personality with a keen eye for great talent. He already fits in so perfectly with us,” Creative Executive Producer and Director Ryan Patrick commented. “We’re so excited for him to continue our LA expansion as we work to provide more boots-on-the-ground solutions for agencies and clients globally.”
Year after year of success in both production and post has empowered Picture North to continue scaling with incredible leadership. Hedges plans to maintain the exciting momentum by accelerating the company’s progress and fostering a strong culture that brings out the best in its people.
To view Picture North’s production and post-production work, please visit here.
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