Move over, frosé—Peroni Nastro Azzurro just dropped the chicest way to cool off this summer, and it comes on a spoon. The No. 1 Italian beer brand is teaming up with Giada De Laurentiis and Tipsy Scoop to launch Peroni Italian Beer Ice—a refreshing twist on a classic lemon Italian ice, infused with Peroni and carrying up to 5% ABV.
That’s right: it’s beer you eat, and it’s as stylishly Italian as it sounds.
Unveiled in Chicago on June 26 and rolling into NYC just in time for Fourth of July weekend, the beer cce is billed as the perfect treat for those days when even a cold beer isn’t cold enough. The blend of zesty citrus and Peroni’s signature crisp taste is designed to be savored slowly—“the Italian way.” Watch below:
“Italian ice has always held a special place in my heart—it’s my favorite summer treat, and when you add a Peroni to the mix, I feel like I’m back in Italy,” said Giada De Laurentiis. “Peroni Italian Beer Ice is a fun, refreshing combination to bring crisp taste and Italian style to your summer occasions, and I’m so excited for you to try it.”
Fans can catch Giada herself at the Peroni Italian Beer Ice truck when it lands in New York on July 1, handing out scoops and spreading that signature Italian sunshine ahead of the holiday weekend.
A Partnership that Pops
The frozen treat is the latest evolution of the yearlong partnership between Peroni and the Emmy-winning chef, which has already featured exclusive recipes, curated events, and premium culinary moments—all celebrating the art of slowing down and living well.
“As Italy’s favorite beer brand, Peroni Nastro Azzurro brings undeniable Italian style and flair to the category and continues to find ways to celebrate life’s simple pleasures,” said Courtney Benedict, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company. “No one brings the ‘la dolce vita’ spirit to life quite like Giada De Laurentiis, and we’re thrilled to partner with her to serve up something truly refreshing for the summer.”
Starting June 26, the brand is available for fans 21+ to purchase in 6-packs via the website. Because nothing says summer like a boozy scoop of lemon sunshine served with Italian flair.
