Based on their years in the TV news business, producers Michelle DeLong and Tim Horstman know what makes for a good show when they see it. For them it’s stock car racing?not the high-powered, exclusive NASCAR kind?but Everyman’s 4-cyclinder.
Partners DeLong and Horstman created a niche website called PureStock.TV, the first and only home for this hot, new racing division.
They will tape the 4-cylinder races from Grundy County Motor Speedway in Morris, Ill., and post them in three-minute segments followed by a “docuality” portions and interviews.
The biggest part, they feel, is putting together a community of users who are interested in stock car racing. “They can put up a profile, pictures and communicate with each other?like MySpace only not as extensive,” DeLong said.
